Marketing Manager (Food and Beverage)

VERA Security, Inc.; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Government mandated benefits

Holiday pay

13th Month pay

Overtime pay

Opportunity for promotion

Job summary

Fredley Group of Companies in the Philippines is seeking a Marketing Manager to lead marketing strategies for its F&B portfolio. You will develop brand campaigns, plan launches, and manage cross-channel branding across digital, print, and in-store materials.

The role requires 5–8+ years of marketing experience in food and beverage, with strong ROI focus, budgeting, and collaboration with sales, operations, and product teams.

Qualifications

• Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, or related field.
• 5-8+ years in food and beverage marketing or related industry.
• Experience with both traditional and digital marketing tactics.
• Strong ROI focus, budgeting, and vendor negotiation.
• Excellent interpersonal and written communication skills.

Responsibilities

• Develop and implement marketing strategies aligned with business goals and brand positioning.
• Plan and execute product launches, promotions, and seasonal campaigns.
• Manage brand identity across channels (digital, print, in-store, packaging, events).
• Oversee digital marketing including social media, content, email, and paid advertising.
• Conduct market research to analyze consumer behavior, trends, and competition.
• Collaborate with sales, operations, and product development teams.
• Manage marketing budgets and track ROI of campaigns.
• Coordinate with agencies, designers, influencers, and media partners.
• Ensure compliance with food labeling, advertising, and regulatory standards.
• Monitor performance metrics and prepare marketing reports for management.

Skills

Brand management

Campaign planning

Digital marketing

Market analysis

Vendor negotiation

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Job description

We are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial Tea, New York Fries and Dips, Nabe Unlimited Japanese Hotpot and Kenangan Coffee.

For more details, please check our website at www.fredleygroup.com and follow us on our LinkedIn page at https://www.linkedin.com/company/fredley-group-of-companies/.

Job Description

Job Title: Marketing Manager
Job Summary:
AMarketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

Key Responsibilities:

Develop and implement marketing strategies aligned with business goals and brand positioning

Plan and execute product launches, promotions, and seasonal campaigns

Manage brand identity across all channels (digital, print, in-store, packaging, events)

Oversee digital marketing efforts including social media, content, email, and paid advertising

Conduct market research to analyze consumer behavior, trends, and competitor activity

Collaborate with sales, operations, and product development teams

Manage marketing budgets and track ROI of campaigns

Coordinate with agencies, designers, influencers, and media partners

Ensure compliance with food labeling, advertising, and regulatory standards

Monitor performance metrics and prepare marketing reports for management

Qualifications

Qualifications:

Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.

5-8+ years professional experience in food and beverage marketing but not required.

The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.

Develop skills in project management, budget management, vendor negotiation, marketing, and communication.

Possess excellent interpersonal and written communication skills to effectively interact with clients, vendors, and team members.

Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.

Gain experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management.

Understand how to market events and attract attendees through various channels.

Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.

Team player, willing to do anything to get the job done.

Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.

Core Competencies

Customer relationship management

Promotional strategy and execution

Budgeting and ROI analysis

Vendor and partner collaboration

Creativity and innovation

Key Performance Indicators (KPIs)

Sales uplift and event ROI

Loyalty member growth and engagement rates

Repeat visit frequency and customer retention

Redemption and referral rates

Additional Information

Why choose us?

We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:

• Government Mandated Benefits
• Holiday Pay
• 13th Month pay
• Overtime pay
• Opportunity for promotion