Brand Marketing Strategist - Foodee Global Concepts

FOODEE GLOBAL CONCEPTS; Mandaluyong; On-site; PHP 480,000 - 720,000; Full time

Job summary

Foodee Global Concepts is seeking a strategic and creative Brand Marketing Strategist to drive brand growth, strengthen market positioning, and boost engagement across its F&B portfolio.

The role will plan and execute brand marketing strategies, oversee integrated campaigns, and collaborate with cross-functional teams to ensure consistent brand communication and measurable impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3-5 years of relevant experience in brand marketing or marketing strategy, preferably in the F&B industry.
• Strong understanding of brand development, positioning, integrated marketing campaigns, and consumer insights.
• Excellent analytical, creative, communication, and project management skills.
• Ability to develop strategic marketing plans and execute effective campaigns.
• Highly organized, results-driven, and capable of managing multiple projects.
• Experience handling multiple brands or working in a multi-brand organization is an advantage.

Responsibilities

• Develop and execute brand marketing strategies aligned with business objectives.
• Strengthen brand positioning, identity, messaging, and market differentiation.
• Conduct market research, competitor analysis, and consumer studies to identify growth opportunities.
• Plan and oversee integrated marketing campaigns across digital platforms, social media, PR, events, and partnerships.
• Collaborate with Creative, Digital Marketing, Operations, and Product teams to ensure consistent brand communication.
• Monitor campaign performance, customer engagement, and market trends.
• Prepare marketing plans and performance reports with recommendations to improve brand visibility, customer acquisition, and market share.
• Identify emerging marketing trends and innovative strategies to strengthen brand competitiveness.

Skills

Brand development

Campaign planning

Market research

Consumer insights

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Job description

BRAND MARKETING STRATEGIST - JOB DESCRIPTION

Company: Foodee Global Concepts
Location: Metro Manila
Employment Type: Full-Time
Work Arrangement: In Person

Job Summary

Foodee Global Concepts is looking for a strategic and creative Brand Marketing Strategist to drive brand growth, strengthen market positioning, and develop marketing initiatives that increase brand awareness and customer engagement across its F&B portfolio.

Key Responsibilities

• Develop and execute brand marketing strategies aligned with business objectives.
• Strengthen brand positioning, identity, messaging, and market differentiation.
• Conduct market research, competitor analysis, and consumer studies to identify growth opportunities.
• Plan and oversee integrated marketing campaigns across digital platforms, social media, PR, events, and partnerships.
• Collaborate with Creative, Digital Marketing, Operations, and Product teams to ensure consistent brand communication.
• Monitor campaign performance, customer engagement, and market trends.
• Prepare marketing plans and performance reports with recommendations to improve brand visibility, customer acquisition, and market share.
• Identify emerging marketing trends and innovative strategies to strengthen brand competitiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3-5 years of relevant experience in brand marketing or marketing strategy, preferably in the F&B industry.
• Strong understanding of brand development, positioning, integrated marketing campaigns, and consumer insights.
• Excellent analytical, creative, communication, and project management skills.
• Ability to develop strategic marketing plans and execute effective campaigns.
• Highly organized, results-driven, and capable of managing multiple projects.
• Experience handling multiple brands or working in a multi-brand organization is an advantage.