Marketing Campaigns Lead - Assistant Manager

Dempsey Resource Management; Parañaque; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Dempsey Resource Management is seeking a Marketing Lead to drive strategies across digital channels, content creation, and brand management from their Parañaque office. You will oversee campaigns, analyze trends, and coordinate cross-functional teams to achieve growth objectives.

The role requires 3+ years in marketing/digital roles with strong communication and project-management skills, plus willingness to coordinate events and trade shows as needed.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3 years of proven experience in marketing, digital marketing, brand management, or a related role.
• Experience in digital marketing, social media management, content creation, and online advertising.
• Experience in a supervisory or team-lead role is an advantage.
• Strong written and verbal communication, presentation, and interpersonal skills.
• Creative, organized, detail-oriented, and able to manage multiple projects and deadlines.
• Knowledge of market research, campaign planning, and marketing performance measurement.

Responsibilities

• Assist in developing and implementing marketing strategies, campaigns, and programs aligned with company objectives.
• Conduct market research and analyze customer preferences, market trends, competitor activities, and industry developments.
• Identify target markets, customer segments, and opportunities for business growth.
• Develop and coordinate marketing content for social media, digital platforms, advertisements, brochures, presentations, and other promotional materials.
• Manage and monitor the company's social media and digital marketing activities.
• Monitor digital campaign performance, engagement, leads, and other relevant marketing metrics.
• Coordinate promotional activities, trade shows, exhibitions, seminars, conferences, product launches, and corporate events.
• Coordinate with designers, suppliers, agencies, media partners, and other external service providers.
• Provide marketing support to Sales through presentations, promotional materials, campaigns, and lead-generation activities.
• Assist in monitoring competitor pricing, products, promotions, and market positioning.
• Gather customer feedback and evaluate the effectiveness of marketing campaigns and promotional activities.
• Prepare regular reports on marketing activities, campaign results, market insights, and recommendations.
• Assist in supervising and coordinating marketing team activities to ensure assigned targets and deliverables are achieved.
• Recommend new marketing channels, tools, and strategies to improve brand visibility and customer engagement.

Skills

Marketing Strategy

Digital Marketing

Brand Management

Social Media Management

Content Creation

Online Advertising

Team Leadership

Communication Skills

Project Management

Market Research

MS Office

Education

Bachelor's degree in Marketing

Business Administration or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Dempsey Resource Management is seeking a Marketing Lead to drive strategies across digital channels, content creation, and brand management from their Parañaque office. You will oversee campaigns, analyze trends, and coordinate cross-functional teams to achieve growth objectives.

The role requires 3+ years in marketing/digital roles with strong communication and project-management skills, plus willingness to coordinate events and trade shows as needed.