Marketing Associate

Asia Peopleworks Inc.; Laguna; On-site; PHP 279,000 - 334,800; Full time

Job summary

A leading marketing firm in Laguna is seeking a Marketing Professional. The candidate will conduct market research, manage online marketing efforts, and create content to promote products and services. Strong analytical skills and a college degree in Marketing are required, along with excellent communication skills. This is an opportunity for recent graduates or those with a passion for marketing, with no prior experience needed. Join a dynamic team focused on driving growth and brand awareness.

Qualifications

• Degree preferably in Marketing or related field.
• No work experience required, familiarity with digital marketing preferred.
• Strong analytical skills and collaboration abilities are essential.

Responsibilities

• Conduct market research to understand industry trends and customer needs.
• Manage online marketing efforts including SEO and SEM.
• Create promotional campaigns to generate customer interest.

Skills

Analytical skills

Digital marketing

Content creation

Excellent verbal and written communication

Microsoft Office Suite

Education

College Graduate in Marketing or related field

Job description

Job Description

Functions and Responsibilities

Market Research and Analysis

• Conduct market research to understand industry trends, customer needs and competitive landscape
• Analyzing data to identify opportunities and potential markets
• Developing and implementing marketing strategies and plans to promote our products and services
• Set marketing goals and KPI’s aligned with our business objectives

Brand Management

• Managing the company’s brand image
• Keep the company logo and develop taglines and design templates

Product Promotion

• Create and execute promotional campaigns to generate interest
• Develop marketing collateral such as corporate brochures, flyers and product catalogues

Digital Marketing

• Manage online marketing efforts (SEO, SEM) with SEO Hacker including website, social media platforms, email blasting

Content Creation

• Produce content like blog posts, articles, videos and job stories showcasing our products and services
• Provide marketing support to the sales team with lead generation, sales materials and customer presentation
• Organize and participate in trade shows, exhibitions and other industry events to promote our equipment

Customer Relationship Management

• Set programs and customers

Analytics and Reporting

• Monitor and analyze performance of SEO Hacker and marketing campaigns using metrics and analytics tools
• Reports on marketing activities, effectiveness and ROI to GM

Collaboration and Coordination

• Work closely with department managers, sales and service to ensure cohesive strategies and customer satisfaction
• Coordinate with external vendors, agencies and partners for marketing projects and campaigns

Required Education, Technical Capability and Other Career Qualification

• College Graduate preferably in the Marketing field with experience in the conduct of market research and develop and implement marketing strategies to promote our products and services.
• No work experience required, however, knows how to manage the company’s brand image and manage customer database.
• Preferably knows how to handle digital marketing and knowledgeable in content creation
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong analytical skills and can collaborate and coordinate with department managers, sales and service
• Excellent verbal and written communication skills, with the ability to interact professionally with customers and/or clients at all levels.

Working Location

City of Santa Rosa, Laguna, Philippines