Job Summary
The Marketing Associate is responsible for supporting and implementing the company's marketing initiatives, promotional activities, and brand development efforts. The position involves coordinating marketing campaigns, assisting in product promotions, managing digital marketing activities, and providing support to the Sales Department to help achieve the company's marketing and business objectives.
Key Responsibilities
1. Marketing Activities
- Assist in planning and implementing marketing campaigns and promotional activities.
- Develop marketing materials, presentations, and promotional content.
- Coordinate product launches, events, exhibits, and other marketing initiatives.
- Monitor competitor activities, market trends, and customer preferences.
- Help ensure consistent branding across marketing materials and activities.
2. Digital Marketing and Social Media
- Assist in managing the company's social media accounts.
- Prepare and coordinate social media posts, promotional materials, and product announcements.
- Monitor online engagement, inquiries, and customer feedback.
- Coordinate with graphic designers and other service providers for marketing content.
- Assist in evaluating the effectiveness of digital marketing activities.
3. Sales and Marketing Support
- Provide marketing support to the Sales Department.
- Prepare product presentations, brochures, and other sales materials.
- Coordinate with distributors, retailers, and business partners when necessary.
- Monitor promotional activities and gather sales and marketing feedback.
- Assist in identifying opportunities to improve product visibility and market reach.
Qualifications and Requirements
- Graduate of Marketing, Business Administration, Communications, or any related course.
- Fresh graduates are welcome to apply.
- Good written and verbal communication skills.
- Knowledge of social media platforms and basic digital marketing.
- Proficient in Microsoft Office applications (Word, Excel, and PowerPoint).
- Creative, organized, detail-oriented, and able to multitask.
- Good interpersonal and coordination skills.
- Willing to learn, take initiative, and work independently or as part of a team.
Key Competencies
- Marketing and promotional skills
- Communication and coordination skills
- Creativity and attention to detail
- Time management and organizational skills
- Teamwork and collaboration
- Adaptability and willingness to learn
- Initiative and accountability