Marketing Assistant

Asia Peopleworks Inc.; Laguna; On-site; PHP 223,200 - 279,000; Full time

Job summary

A dynamic marketing firm in Laguna is seeking a marketing professional to conduct market research, manage brand image, and execute digital marketing strategies. The ideal candidate should be a college graduate in marketing with strong analytical and communication skills. Experience in digital marketing and content creation is preferred, though no work experience is required. This role offers an opportunity to generate impactful marketing strategies and contribute to branding efforts.

Qualifications

• Must be a college graduate preferably in the marketing field with experience in market research.
• Strong analytical skills and can collaborate effectively.
• Excellent verbal and written communication skills.

Responsibilities

• Conduct market research to understand trends and customer needs.
• Manage the company's brand image and digital marketing efforts.
• Produce engaging content like blog posts and handle promotional campaigns.

Skills

Market research

Digital marketing

Content creation

Analytical skills

Communication skills

Education

College Graduate in Marketing field

Tools

Microsoft Office Suite

Job description

Functions and Responsibilities

Market Research and Analysis

• Conduct market research to understand industry trends, customer needs and competitive landscape
• Analyzing data to identify opportunities and potential markets
• Developing and implementing marketing strategies and plans to promote our products and services
• Set marketing goals and KPI’s aligned with our business objectives

Brand Management

• Managing the company’s brand image
• Keep the company logo and develop taglines and design templates

Product Promotion

• Create and execute promotional campaigns to generate interest
• Develop marketing collateral such as corporate brochures, flyers and product catalogues

Digital Marketing

• Manage online marketing efforts (SEO, SEM) with SEO Hacker including website, social media platforms, email blasting

Content Creation

• Produce content like blog posts, articles, videos and job stories showcasing our products and services
• Provide marketing support to the sales team with lead generation, sales materials and customer presentation
• Organize and participate in trade shows, exhibitions and other industry events to promote our equipment

Customer Relationship Management

• Set programs and customers

Analytics and Reporting

• Monitor and analyze performance of SEO Hacker and marketing campaigns using metrics and analytics tools
• Reports on marketing activities, effectiveness and ROI to GM

Collaboration and Coordination

• Work closely with department managers, sales and service to ensure cohesive strategies and customer satisfaction
• Coordinate with external vendors, agencies and partners for marketing projects and campaigns

Required Education, Technical Capability and Other Career Qualification

• College Graduate preferably in the Marketing field with experience in the conduct of market research and develop and implement marketing strategies to promote our products and services.
• No work experience required, however, knows how to manage the company’s brand image and manage customer database.
• Preferably knows how to handle digital marketing and knowledgeable in content creation
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong analytical skills and can collaborate and coordinate with department managers, sales and service
• Excellent verbal and written communication skills, with the ability to interact professionally with customers and/or clients at all levels.