Marketing Staff

Asia Peopleworks Inc.; Laguna; On-site; PHP 167,400 - 334,800; Full time

Job summary

A dynamic marketing firm in the Philippines seeks a Marketing Professional to conduct market research, implement marketing strategies, and manage brand image. Responsibilities include developing promotional materials, handling digital marketing efforts, and producing engaging content. The ideal candidate is a college graduate in marketing with strong analytical and communication skills. No prior experience required, but a keen understanding of brand management is essential. This role promises growth opportunities in a collaborative environment.

Qualifications

• College Graduate preferably in Marketing with experience in market research.
• No work experience required but knowledge of brand image management is essential.
• Preferably knows digital marketing and content creation.
• Strong analytical skills and ability to collaborate with teams.
• Excellent verbal and written communication skills.

Responsibilities

• Conduct market research to understand customer needs and industry trends.
• Develop and implement marketing strategies to promote products.
• Manage company's brand image and create promotional materials.
• Handle online marketing efforts including SEO and SEM.
• Produce engaging content for various media formats.
• Set programs to engage with customers effectively.
• Monitor performance of marketing campaigns and report results.
• Collaborate with internal teams for cohesive strategies.

Skills

Analytical skills

Communication skills

Content creation

Digital marketing

Brand management

Education

College Graduate in Marketing or related field

Tools

Microsoft Office Suite

Job description

Job Description

Functions and Responsibilities

Market Research and Analysis

• Conduct market research to understand industry trends, customer needs and competitive landscape
• Analyzing data to identify opportunities and potential markets

Marketing Strategy and Planning

• Developing and implementing marketing strategies and plans to promote our products and services
• Set marketing goals and KPI’s aligned with our business objectives

Brand Management

• Managing the company’s brand image
• Keep the company logo and develop taglines and design templates

Product Promotion

• Create and execute promotional campaigns to generate interest
• Develop marketing collateral such as corporate brochures, flyers and product catalogues

Digital Marketing

• Manage online marketing efforts (SEO, SEM) with SEO Hacker including website, social media platforms, email blasting

Content Creation

• Produce content like blog posts, articles, videos and job stories showcasing our products and services
• Provide marketing support to the sales team with lead generation, sales materials and customer presentation
• Organize and participate in trade shows, exhibitions and other industry events to promote our equipment

Customer Relationship Management

• Set programs and customers

Analytics and Reporting

• Monitor and analyze performance of SEO Hacker and marketing campaigns using metrics and analytics tools
• Reports on marketing activities, effectiveness and ROI to GM

Collaboration and Coordination

• Work closely with department managers, sales and service to ensure cohesive strategies and customer satisfaction
• Coordinate with external vendors, agencies and partners for marketing projects and campaigns

Required Education, Technical Capability and Other Career Qualification

• College Graduate preferably in the Marketing field with experience in the conduct of market research and develop and implement marketing strategies to promote our products and services.
• No work experience required, however, knows how to manage the company’s brand image and manage customer database.
• Preferably knows how to handle digital marketing and knowledgeable in content creation
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong analytical skills and can collaborate and coordinate with department managers, sales and service
• Excellent verbal and written communication skills, with the ability to interact professionally with customers and/or clients at all levels.