Marketing and Brand Manager

Our Clients; Cebu City; Presencial; PHP 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Our Clients is seeking a Marketing & Brand Manager in Cebu to plan, implement, and manage integrated marketing strategies across traditional and digital channels. The role involves leading the marketing team on campaigns, ensuring brand consistency, and collaborating with Sales and Operations to drive growth.

The position is onsite in Cebu with responsibility for both regional and branch-level initiatives, including events and digital advertising.

Formación

• Minimum five years of marketing experience with digital and brand management.
• Proven experience leading marketing teams.

Responsabilidades

• Develop and execute integrated marketing plans aligned with objectives.
• Lead end-to-end campaign strategy, execution, and evaluation.
• Ensure brand consistency across ATL, BTL, and digital touchpoints.
• Oversee digital marketing initiatives including Facebook Ads and TikTok.
• Measure performance with analytics tools and optimize results.
• Manage offline marketing, events, and outdoor advertising.
• Coordinate with suppliers, agencies, and partners.
• Collaborate with Sales and Operations to drive revenue growth.
• Provide marketing support for regional initiatives.
• Lead and manage the marketing team to ensure timely delivery.
• Manage budgets, vendor negotiations, and supplier coordination.
• Prepare reports with data and customer feedback to guide decisions.

Conocimientos

Marketing strategy

Brand management

Digital marketing

Analytics

Leadership

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Location: Cebu (Onsite)

Employment Type: Full-time

Work Setup: Onsite

We are looking for a Marketing & Brand Manager to plan, implement, and manage integrated marketing strategies that strengthen brand awareness, support sales objectives, and drive customer engagement across traditional and digital channels.

Key Responsibilities

• Develop and execute integrated marketing plans and campaigns aligned with company objectives.
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Ensure brand consistency across all ATL, BTL, and digital marketing touchpoints.
• Oversee digital marketing initiatives, including Facebook Ads, TikTok campaigns, and content execution.
• Utilize digital analytics and reporting tools to measure campaign performance and optimize results.
• Manage offline marketing initiatives such as events, activations, and outdoor advertising.
• Coordinate with suppliers, agencies, and partners for marketing executions.
• Collaborate with Sales, Operations, and other internal teams to support revenue growth and market expansion.
• Provide marketing support for branch-level and regional initiatives.
• Lead, coach, and manage the marketing team to ensure timely and effective delivery of initiatives.
• Manage marketing budgets, vendor negotiations, and supplier coordination.
• Prepare reports using data, performance metrics, and customer feedback to guide decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of five (5) years of relevant marketing experience with exposure to digital marketing and brand management.
• Proven managerial experience handling marketing teams.
• Strong background in both traditional and digital marketing.
• Experience in Retail, FMCG, or Multibrand businesses is highly preferred.
• Proficient in digital marketing tools and analytics.
• Knowledgeable in basic design principles.
• Strong analytical, communication, and project management skills.
• Experience in the automotive or motorcycle industry is an advantage.