Marketing Analytics & Insights Analyst

Power Digital

Mexico

Hybrid

PHP 600,000 - 900,000

Full time

46 hours ago

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Job summary

Power Digital is an AI-Native Growth Firm helping brands grow by combining strategy, analytics, and proprietary technology. The role focuses on data analysis, reporting, and visualization to drive client performance across marketing channels.

You will build automated reports, present insights, and leverage AI to enhance reporting. Ideal candidates have 2+ years in marketing analytics, strong data visualization skills, and experience with Looker, Tableau, or Power BI.

Qualifications

Bachelor's degree in Marketing, Business Analytics, or related field.
2+ years of experience in marketing analytics or digital marketing.
Strong understanding of digital marketing metrics and customer journey.
Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics).
Advanced Excel/Google Sheets skills for data manipulation and analysis.

Responsibilities

Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels.
Access and analyze data directly from marketing platforms to identify meaningful performance insights.
Create and update weekly, monthly, and quarterly performance decks with data storytelling and actionable recommendations.
Conduct deep dive analyses to uncover optimization opportunities.
Transform complex data into clear visualizations for clients and internal stakeholders.
Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
Employ AI technologies to enhance reporting capabilities and generate deeper insights.
Utilize Power Digital's Nova ecosystem to enhance reporting capabilities.