Marketing Analyst

Surbana Jurong; Mandaluyong; Presencial; PHP 420.000 - 640.000; Jornada completa

Descripción de la vacante

Surbana Jurong is seeking a data analyst who will empower global Communications and Marketing teams with data-driven storytelling, transforming complex marketing data into clear narratives to guide strategic decisions across the digital landscape.

You will bridge raw data and marketing strategy, track campaigns with GA4, GTM, UTM, and build real-time dashboards in Looker Studio or Power BI to monitor KPIs, audience behavior, and brand health.

Descripción del empleo

Primary Purpose of Position Empower the global Communications and Marketing teams with actionable, data-driven storytelling.

Transform complex marketing and media data into clear, compelling narratives that illuminate performance, uncover opportunities, and guide strategic decisions across the digital landscape.

We are seeking a data analyst who is passionate about the art and science of marketing. You will be the bridge between raw data and marketing strategy, leveraging your analytical skills to understand campaign effectiveness, audience behavior, and the broader media landscape. The ideal candidate is not just a technical expert but a strategic partner who understands the nuances of the marketing funnel and can translate integrated data into clear, actionable recommendations.

Key Responsibilities

• Data Tracking, Collection & Validation: Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
• Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
• Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

Performance Monitoring & Analysis

• Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities.
• Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
• Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.

Insight Generation & Reporting

• Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
• Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
• Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.

Stakeholder Partnership

• Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
• Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.

At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!

SJ is a diverse collective of problem solvers for the built environment, continually reimagining ways to create a smart and sustainable future. Headquartered in Singapore, the group has a global talent pool of 16,000 in its member companies AETOS, Atelier Ten, B+H, CHIL, KTP, Prostruct, Robert Bird Group, SAA, SMEC and Surbana Jurong, based in more than 120 offices in over 40 countries. They include architects, designers, planners, engineers, facilities managers and other specialists driven by progressive thinking and creative ideas to shape a better future. Its technical experts deliver sustainable solutions that cover the entire project life cycle from planning and design, through to delivery and management, as well as a full suite of multidisciplinary consultancy services across a diverse range of sectors including transportation, water, aviation, healthcare, hospitality and renewables. A global urban, infrastructure and managed services consulting firm with over 70 years of track record in successful project delivery, SJ has built more than a million homes in Singapore, created master plans in more than 60 countries and developed over 100 industrial parks globally. SJ is #23 in Engineering News-Record’s 2023 Top 225 International Design Firms, #14 in World Architecture 100 2024, and Asia Pacific FM Technology Provider of the Year 2022, awarded by International Facility Management Association.