Marketing Analyst

Taters Enterprises, Inc.; Makati; On-site; PHP 446,000 - 893,000; Full time

Job summary

Taters Enterprises, Inc. is seeking a Marketing Analyst in Metro Manila to collect, analyse, and interpret marketing, sales, and customer data.

You will monitor campaign performance and provide practical insights to support brand awareness, engagement, store traffic, and sales performance. Working closely with the Marketing Strategist, Senior Content Lead, Content Creators, and other departments, you will translate data into actionable recommendations, prepare dashboards, and present findings to

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Data Analytics, or a related field.
• 1–3 years of experience in marketing analytics, market research, business analysis, or related role.
• Strong analytical, problem-solving, and critical-thinking skills.
• Proficiency in Microsoft Excel or Google Sheets, including formulas, data analysis, and reporting.
• Familiarity with social media analytics platforms and digital marketing performance metrics.
• Ability to interpret data and present findings clearly.
• Knowledge of AI tools and their practical applications in marketing analysis.
• Experience in retail, food & beverage, FMCG, or multi-branch businesses is preferred.

Responsibilities

• Collect and analyse data from social media platforms, digital campaigns, customer feedback, sales reports, and other sources.
• Monitor KPIs such as reach, impressions, engagement, clicks, conversions, and campaign performance.
• Identify customer behaviour, purchasing patterns, market trends, and opportunities for engagement.
• Analyse sales performance across products, promotions, and store locations when data is available.
• Evaluate campaigns, promotions, and product launches against targets.
• Prepare post-campaign reports with findings, insights, and recommendations.
• Research customer preferences, buying habits, market demands, competitors, and retail trends.
• Prepare regular marketing performance reports, dashboards, charts, tables, and visuals.
• Present complex data clearly to marketing and business stakeholders.
• Translate objectives and data into campaign, content, and product marketing recommendations.
• Coordinate with Creative Team to align content with campaign objectives.
• Use AI tools to support data interpretation, research, reporting, and automation.
• Verify AI findings against actual data and maintain confidentiality and integrity of information.
• Maintain accurate and organized marketing reports and databases.

Skills

Analytical thinking

Problem solving

Critical thinking

Data interpretation

Communication skills

Presentation skills

Data storytelling

Team collaboration

Attention to detail

Adaptability

Education

Bachelor's degree (Marketing/Business/Data Analytics)

Tools

Microsoft Excel

Google Sheets

Power BI

Tableau

Looker Studio

Google Analytics 4

Meta Business Suite

TikTok Analytics

Job description

About the role

The Marketing Analyst will collect, analyse, and interpret marketing, sales, and customer data to help Taters make informed business decisions. The role will monitor campaign performance, identify customer and market trends, evaluate promotional effectiveness, and provide practical insights that support brand awareness, customer engagement, store traffic, and sales performance. Working closely with the Marketing Strategist, Senior Content Lead, Content Creators, and other departments, the Marketing Analyst will turn data into actionable marketing recommendations.

Key responsibilities

• Collect and analyse data from social media platforms, digital campaigns, customer feedback, sales reports, and other available sources.

• Monitor key performance indicators, including reach, impressions, engagement, clicks, conversions, and campaign performance.

• Identify customer behaviour, purchasing patterns, emerging market trends, and opportunities for customer engagement.

• Analyse sales performance across products, promotions, and store locations when data is available.

• Evaluate marketing campaigns, promotions, and product launches against established targets and objectives.

• Prepare post-campaign reports with clear findings, insights, and recommendations.

• Research customer preferences, buying habits, market demands, competitors, industry developments, and food retail trends.

• Prepare regular marketing performance reports, dashboards, charts, tables, and visual presentations.

• Present complex data in clear and understandable formats for marketing and business stakeholders.

• Translate business objectives and marketing data into campaign, content, promotional, and product marketing recommendations.

• Coordinate with the Creative Team to help align content and promotional materials with campaign objectives.

• Use AI tools such as ChatGPT, Gemini, and other relevant platforms to support data interpretation, research, report preparation, and process automation.

• Verify AI-generated findings against actual data and maintain the accuracy, confidentiality, and integrity of company information.

• Maintain accurate and organised marketing reports and databases.

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Data Analytics, or a related field.

• At least 1–3 years of experience in marketing analytics, market research, business analysis, or a related role is preferred.

• Strong analytical, problem-solving, and critical-thinking skills.

• Proficiency in Microsoft Excel or Google Sheets, including formulas, data analysis, and reporting.

• Familiarity with social media analytics platforms and digital marketing performance metrics.

• Ability to interpret data and present findings in a clear and understandable manner.

• Knowledge of AI tools and their practical applications in marketing analysis.

• Excellent attention to detail, organisation, and ability to meet deadlines.

• Good written and verbal communication skills.

• Knowledge of Power BI, Tableau, or Looker Studio is an advantage.

• Experience in retail, food and beverage, FMCG, or multi-branch businesses is preferred.

• Experience with customer segmentation, competitor analysis, automated reports, marketing dashboards, Google Analytics 4, Meta Business Suite, or TikTok Analytics is an advantage.