Farmer Activation Supervisor

East-West Seed; Western Visayas; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

East-West Seed in the Philippines seeks a capable leader to drive sales activation strategies, oversee campaigns and promotions, and ensure effective execution that grows sales and engagement.

You will head the Regional Farmers Promotion team, align local activities with Marketing Group strategies, and act as the primary liaison between farmers and the commercial team, delivering results. This role requires collaboration with government and research institutions and hands-on training of staff.

Qualifications

• Leadership, communication and coaching experience.
• Experience in sales or marketing in the agricultural sector.
• Budget, financials and project management capabilities.
• Networking with government, research institutions and farmer groups.
• Knowledge of Philippine agricultural market and seed distribution.

Responsibilities

• Achieve annual and medium-term marketing goals (sales, market share, profitability).
• Oversee the implementation, monitoring and evaluation of Below the Line activities.
• Network with government, research institutions, academe and farmer groups.
• Coach and develop the Farmers Promotion team.
• Contribute to business strategy, policies and local corporate culture.
• Collaborate with cross-functional teams to support end users.
• Gather market information and communicate policy changes to team.

Skills

Leadership

Communication

Training & Coaching

Negotiation

Analytical skills

Networking

Team building

Budget management

Sales/Marketing experience

Education

BS Agribusiness Management or equivalent

Job description

About the role

To lead the execution of sales activation strategies and ensure the implementation and execution of campaigns and promotions to drive sales and engagement. To lead and manage the assigned Regional Farmers Promotion team in implementing agreed Below the Line activities to achieve short-term and strategic business objectives, in line with the product marketing strategies developed by the Marketing Group. To serve as a lead between farmers and the commercial team.

Key responsibilities

• Achievement of annual and medium-term quantitative marketing goals like sales, market share, profitability, asset ratios, consumer funnel, etc., in line with agreed local product strategies
• Oversee the Implementation, Monitoring & evaluation of agreed Below the line activities
• Networking with government & research institutions, academe & key farmer groups & influencers
• Motivation, training, coaching and development of all members of the Farmers Promotion team
• Contribution to the formulation and execution of the overall business strategy, policies, and guidelines
• Contribution to the development of a local corporate culture
• Optimization of existing and future new business opportunities
• Collaboration with cross-functional teams in defining and implementing technical support programs for end users
• Gathering and submission of up-to-date and accurate market information pertaining to market potential, competitive situation & activities, plus other market information as required by the marketing team
• Communication to the Farmers Promotion team of new or changes in company policies and procedures

About you

• Preferably BS Agribusiness Management or its equivalent
• Knowledge of Philippine agricultural market and Philippine vegetable seed business distribution system
• Sales management, Basic Marketing, Financials and Project and budget management
• Agri-technologies and services, seed production technology
• Leadership, Communication, Training & Coaching, Supervising, Negotiation and Analytical skills
• Project and Budget Management, Change Management, Networking, Computer literacy
• Sales or marketing experience
• Team building capability
• Staff training & development and change management experience
• Networking with government research & academe