Market Development Leader — Build New Markets

Rua Seguridad; Philippines; Hybrid; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Leave benefits

Health insurance

Growth opportunities

Collaborative culture

Hybrid work

Job summary

Rua Seguridad Corp. seeks a Market Development Manager to create new markets for our existing and emerging products. You will identify high-potential segments, win early customers, and validate commercial viability, turning opportunities into repeatable revenue streams.

You will work hands-on with customers, engineers, and sales teams to design value propositions, test pricing, and document scalable market strategies for handoff to the Sales or Business Unit teams.

Qualifications

• 5 to 10 years of experience in technical B2B market development, business development, or consultative sales.
• Experience in construction materials, building materials, industrial chemicals, infrastructure solutions, heavy equipment, concrete, asphalt, or related industries is highly preferred.
• Proven experience entering or developing markets where the company had limited or no existing presence.

Responsibilities

• Identify and prioritize new applications, industries, and customer segments for Rua's products.
• Identify the best market entry points and develop target account lists.
• Research customer needs, buying processes, competing solutions, and market opportunities.
• Develop and test value propositions based on actual customer needs.
• Personally prospect target customers and build relationships with key decision makers, technical approvers, and influencers.
• Conduct customer discovery meetings and understand their operational and commercial challenges.
• Present solutions, develop proposals, negotiate projects, and close initial customers.
• Build relationships that can lead to repeat business and reference accounts.
• Test pricing, value propositions, product or service offerings, and routes to market.
• Evaluate customer willingness to pay and overall commercial viability.
• Learn from customer feedback, objections, and unsuccessful approaches, then adjust the commercial strategy accordingly.
• Work closely with the Application Development team to identify suitable customers and applications for demonstrations and pilot projects.
• Support pilot design, field execution, and performance validation.
• Own the commercial side of pilots, including customer commitment, pricing, feedback, and conversion into paid projects and repeat orders.
• Develop a repeatable approach for prospecting, selling, pricing, handling objections, and winning customers.
• Define the ideal customer profile, sales process, standard offer, pricing approach, proof requirements, and expected margins.
• Document successful market development strategies into a playbook.
• Train and transition proven market segments to the Sales or Business Unit team for continued growth.

Skills

Market research

Strategic selling

B2B sales

Customer discovery

Negotiation

Field sales

Cross-functional collaboration

Job description

Rua Seguridad Corp. seeks a Market Development Manager to create new markets for our existing and emerging products. You will identify high-potential segments, win early customers, and validate commercial viability, turning opportunities into repeatable revenue streams.

You will work hands-on with customers, engineers, and sales teams to design value propositions, test pricing, and document scalable market strategies for handoff to the Sales or Business Unit teams.