Manila - Search Engine Marketing

eClerx; Muntinlupa; On-site; PHP 334,800 - 669,600; Full time

Job summary

eClerx in Muntinlupa, Philippines is seeking a professional for managing paid search campaigns. Responsibilities include planning and executing search engine advertising campaigns, conducting keyword research, monitoring ad performance, managing budgets, and writing compelling ad copy. The ideal candidate will analyze data for insights and stay updated on SEM best practices. This position offers opportunities for growth in a dynamic environment, aiming for increased website traffic and conversion rates.

Responsibilities

• Plan and execute search engine advertising campaigns (e.g., Google Ads).
• Conduct keyword research and optimize bidding strategies.
• Monitor and improve ad performance, CTR, and conversion rates.
• Manage campaign budgets and maximize return on ad spend (ROAS).
• Write and test ad copy for better engagement and performance.
• Analyze data and generate performance reports and insights.
• Conduct A/B testing for landing pages and ads.
• Stay updated on search engine algorithms and SEM best practices.

Job description

Responsible for managing paid search campaigns to increase website traffic, improve visibility on search engines, and drive conversions through targeted advertising.

Responsibilities

• Plan and execute search engine advertising campaigns (e.g., Google Ads)
• Conduct keyword research and optimize bidding strategies
• Monitor and improve ad performance, CTR, and conversion rates
• Manage campaign budgets and maximize return on ad spend (ROAS)
• Write and test ad copy for better engagement and performance
• Analyze data and generate performance reports and insights
• Conduct A/B testing for landing pages and ads
• Stay updated on search engine algorithms and SEM best practices

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.