SEO & SEM Specialist

GH Premier Review Center Inc.; Manila; On-site; PHP 391,000 - 781,000; Full time

Job summary

GH Premier Review Center Inc. in Manila is seeking a digital marketing specialist to plan, execute, and optimize SEO and paid search campaigns.

You will manage Google Ads and Microsoft Advertising, perform keyword research, craft compelling ad copy, and improve CTR and conversions while monitoring budgets and reporting results. This role emphasizes data-driven decision making and continuous improvement.

Qualifications

• Experience planning and executing SEO and paid search campaigns.
• Experience managing Google Ads and Microsoft Advertising campaigns.
• Proficient keyword research and effective keyword grouping.
• Ability to develop ad copy and optimize for CTR and conversions.
• Budget monitoring and optimization with CPL and ROAS in mind.
• Knowledge of on-page and technical SEO strategies.
• Ability to optimize website content and landing pages for visibility.
• Familiarity with Google Search Console, GA4, and general website health.
• Experience with A/B testing for ads and landing pages.
• Set up and monitor conversion tracking via GTM and GA4.
• Analyze paid and organic performance and provide actionable reports.

Responsibilities

• Plan, execute, and optimize SEO and paid search campaigns.
• Manage Google Ads and Microsoft Advertising campaigns.
• Conduct keyword research and create effective keyword groupings.
• Develop compelling ad copy and optimize campaigns for CTR and conversions.
• Monitor and manage campaign budgets, CPL, and ROAS.
• Implement on-page and technical SEO strategies.
• Optimize website content, landing pages, and search visibility.
• Monitor Google Search Console, GA4, and website health.
• Perform A/B testing for ads and landing pages.
• Set up and maintain conversion tracking through GTM and GA4.
• Analyze paid and organic search performance.
• Prepare weekly and monthly reports with actionable recommendations.

Skills

SEO

PPC

Keyword research

Ad copywriting

Campaign optimization

Budget management

Analytics GA4

A/B testing

Landing pages

Conversion tracking

Reporting

Tools

Google Ads

Microsoft Advertising

GA4

GTM

Google Search Console

Job description

• Plan, execute, and optimize SEO and paid search campaigns.
• Manage Google Ads and Microsoft Advertising campaigns.
• Conduct keyword research and create effective keyword groupings.
• Develop compelling ad copy and optimize campaigns for CTR and conversions.
• Monitor and manage campaign budgets, CPL, and ROAS.
• Implement on-page and technical SEO strategies.
• Optimize website content, landing pages, and search visibility.
• Monitor Google Search Console, GA4, and website health.
• Perform A/B testing for ads and landing pages.
• Set up and maintain conversion tracking through GTM and GA4.
• Analyze paid and organic search performance.
• Prepare weekly and monthly reports with actionable recommendations.