Loyalty Marketing Program Manager

SM Advantage; Pasay; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

SM Advantage is seeking a senior Loyalty Marketing lead to manage the overall brand health of the Loyalty Program, ensuring alignment with the brand strategy and a positive customer experience across lifecycle stages for SM Retail brands.

You will lead program enhancements, sponsorships, and cross-promotions, coordinate with internal teams and partners, and drive engagement through data-driven campaigns in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Management, or related field.
• At least 10 years experience in Sales and Marketing with a minimum of 5 years in Loyalty Marketing, Campaign Management, Project Management, Program Management, or Product Management.
• Strong communication, presentation, project management, and analytical skills.

Responsibilities

• Manage the overall brand health of the loyalty program ensuring member engagement across all lifecycle stages.
• Periodically review member experience and lead projects related to program satisfaction.
• Lead product enhancements for tiers and benefits, program rules, reminders to members and partners, upgrades/downgrades and promotions.
• Ensure SMAC channel personnel are knowledgeable about the program and refreshed on updates.
• Assess branding projects such as sponsorships and cross-promotions.

Skills

Brand management

Loyalty marketing

Campaign management

Project management

Stakeholder management

Data analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

SM Advantage is seeking a senior Loyalty Marketing lead to manage the overall brand health of the Loyalty Program, ensuring alignment with the brand strategy and a positive customer experience across lifecycle stages for SM Retail brands.

You will lead program enhancements, sponsorships, and cross-promotions, coordinate with internal teams and partners, and drive engagement through data-driven campaigns in a fast-paced environment.