Manager Growth Marketing

GCash; Metro Manila; On-site; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive compensation

Flexible benefits package

Job summary

GCash is seeking a Growth Marketing professional to lead online payments growth through data-driven strategies, consumer insights, and cross-functional collaboration. You will shape campaigns to drive user acquisition, engagement, and revenue growth across our payments platform.

The role requires proven experience in growth marketing, strong analytical skills, and the ability to manage budgets and stakeholder expectations in a fast-paced fintech environment.

Qualifications

• Proven experience in growth/ product/digital marketing.
• Experience building data-driven marketing strategies for user acquisition, engagement, conversion, retention, or revenue growth.
• Strong analytics to translate data into actionable strategies.
• Experience managing budgets and optimizing investments.
• Excellent communication and stakeholder management.

Responsibilities

• Lead revenue planning and delivery for Online Payments by driving MAU, usage frequency, ATPU, and AVPU.
• Identify market trends and growth drivers to support business objectives.
• Analyze performance to identify opportunities for growth and improvement.
• Develop consumer insights on behavior, drivers, triggers, needs, and pain points.
• Define and target segments based on behavioral and transactional data.
• Translate insights into growth strategies, campaigns, and initiatives.
• Implement initiatives that drive adoption, conversion, and spending across Online Payments.
• Collaborate with cross-functional teams to hit revenue and growth KPIs.
• Monitor campaigns, identify gaps, and optimize based on data.

Skills

Growth marketing

Data-driven marketing

Cross-functional collaboration

Campaign performance metrics

Budget management

Project management

Communication & presentation

Education

Bachelor's degree in Marketing, Business, Economics, Communications

Job description

Job Description:

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

You Will Be Responsible For The Following

• Lead revenue planning and delivery for the Online Payments business by driving growth in Monthly Active Users (MAU), frequency of use, Average Transactions per User (ATPU), and Average Value per User (AVPU).
• Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
• Analyze business and market performance to identify opportunities for growth and improvement.
• Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
• Define and target relevant consumer and user segments based on behavioral and transactional data.
• Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
• Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
• Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
• Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
• Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
• Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
• Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
• Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
• Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.

We Are Looking For

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
• Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
• Strong understanding of consumer behavior, market trends, and customer segmentation.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
• Experience in managing marketing budgets and optimizing marketing investments.
• Strong project management skills, with the ability to manage initiatives from strategy through execution.
• Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
• Highly collaborative, proactive, and comfortable working in a fast-paced environment.
• Experience in fintech, payments, e-commerce, or digital platforms is an advantage.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Requirements: