Manager, Category Strategy & Analytics - HPC

Colgate-Palmolive; Taguig; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Colgate-Palmolive is seeking an E2E Category Business Thought Partner for Personal Care, Home Care, and Skin/Baby/Home in Taguig, Philippines. You will lead consumer insights, foresights, and analytics to drive category growth and spearhead the Philippines Human-Centric Insights & Foresights Capability Pod.

This role requires 7+ years in insights or market research within FMCG, strong storytelling, and collaboration with senior leadership.

Qualifications

• Bachelor’s degree in a related field.
• 7+ years in consumer insights, strategic market research, or brand strategy in CPG/FMCG.
• Deep expertise in designing, executing, and synthesizing qualitative and quantitative studies.
• Ability to interpret syndicated data to connect consumer behavior with market share.
• Strong narrative and influencing skills with senior leadership.

Responsibilities

• Lead end-to-end strategic planning enablement for BR and MYR with integrated insights.
• Architect and scale frontier insight capabilities, including AI screening and trend tools.
• Own the full research agenda from immersion to concept testing and brand equity tracking.
• Synthesize syndicated data and internal metrics to inform pricing, promos, and omnichannel.
• Partner with Management Team and Category Heads as a thought leader.

Skills

Consumer insights

Market research

Brand strategy

Category research

Data interpretation

Education

Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics

Tools

Nielsen/NIQ

Kantar

Job description

No Relocation Assistance Offered

Job Number #176284 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary/Purpose:

As the E2E Category Business Thought Partner for Personal Care, Home Care, and Skin/Baby/Home (PCP/SBH), you will serve as the dedicated single point of contact integrating consumer insights, innovation foresights, and commercial analytics to drive category growth. Anchored in a human-, innovation-, and consumer-insight-skewed profile, you will transform consumer truths, emotional brand drivers, and market realities into clear strategic direction for commercial teams. Additionally, you will lead the Philippines Human-Centric Insights & Foresights Capability Pod, pioneering predictive trend tools, Brand Notebooks, AI screening, digital twin personas, and AI-powered consumer research frameworks to sharpen brand building and accelerate innovation timelines across the enterprise.

Key Responsibilities:

• Category Business Thought Partnership : Lead end-to-end strategic planning enablement for Budget Reviews (BR) and Mid-Year Reviews (MYR), monthly commercial cadence meetings, among others, for the assigned category, integrating consumer research, shopper insights, and commercial data into growth drivers.

• Capability Pod Leadership — Human Insights : Architect and scale frontier insight capabilities across the enterprise, including AI-enabled consumer personas, Brand Notebooks, AI screening, and trend foresighting tools.

• End-to-End Category Research & Innovation Analytics: Own the full research agenda for the assigned category—from white-space territory exploration, consumer immersions, and ideation to concept pre-testing, pack/product validation (e.g., HUT/BPA), marketing mix modelling, and brand equity tracking.

• Commercial Analytics & 5P Diagnostics Integration: Synthesize syndicated retail audit data (Nielsen/NIQ), household panel insights (Kantar), and internal sales metrics to ensure consumer foresights directly inform RGM, pricing, promo levels (Smart PnP), and omnichannel execution.

• Strategic Partnering & Thought Leadership : Champion T-shaped analytics across workstreams, acting as an indispensable thought partner to the Management Team, Category Heads, Customer Development Leads, and the Extended Leadership Team.

Qualifications:

• Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field.

• Minimum 7years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.

• Demonstrated Mastery in Category Research: Deep expertise in designing, executing, and synthesizing qualitative and quantitative studies, concept/product testing, brand equity tracking, and consumer immersions.

• Capability in interpreting syndicated commercial data (Nielsen/NIQ, Kantar panel) to connect consumer behavior with market share outcomes and commercial performance.

• Strong strategic narrative and influencing skills, with a track record of shaping business decisions with senior leadership.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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