Global Brand Coordinator: Campaigns & New Formats

Pickup Coffee; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Pickup Coffee in Manila, Philippines, is seeking a Global Assistant Manager - Consumer to support global brand initiatives and new product formats. You will work with the Global Brand Division to drive local execution in the Philippines and aid regional rollout across markets, shaping how consumers experience the brand across new touchpoints and collaborations.

You will collaborate with internal teams and external partners to ensure brand consistency, manage timelines, and contribute to

Qualifications

• 2–3 years of brand management experience in F&B, lifestyle, or FMCG.
• Experience supporting product innovation and new format launches.
• Strong packaging, retail branding, and campaign execution knowledge.
• Experience managing visual identity systems and ensuring brand guidelines are followed.
• Highly organized with strong project management and creative taste.
• Excellent communication skills and ability to work with stakeholders across countries and departments.
• Passion for building brands, storytelling, and shaping culture is a plus.

Responsibilities

• Support the development and execution of brand campaigns and key storytelling initiatives in the Philippines.
• Assist in partnering with creative and cross-functional teams to deliver impactful thematic brand executions and store branding projects.
• Coordinate with regional teams to support localization and rollout of campaigns in other markets.
• Ensure all brand executions adhere to global brand strategy, guidelines, and quality standards.
• Support the development and execution of brand collaborations with artists, chefs, influencers, or partner brands in the Philippines and regional markets.
• Ensure all partnerships adhere to brand values and support overall brand strategy and growth.
• Assist in managing timelines, assets, and coordination to bring collaborations to market seamlessly.
• Support identification of whitespace opportunities and assistance in development of new product formats (e.g., RTD).
• Assist in end-to-end project management—from conceptualizing and formulation to packaging, pricing, and go-to-market execution.
• Collaborate with internal teams (R&D, commercial, creative) and external partners (manufacturers, co-packers, distribution platforms) for seamless execution.
• Provide input based on ground insights to support go-to-market plans and drive awareness, trial, and sustained sales.

Skills

Brand management

Product marketing

Creative development

Project management

Cross-functional collaboration

Job description

Pickup Coffee in Manila, Philippines, is seeking a Global Assistant Manager - Consumer to support global brand initiatives and new product formats. You will work with the Global Brand Division to drive local execution in the Philippines and aid regional rollout across markets, shaping how consumers experience the brand across new touchpoints and collaborations.

You will collaborate with internal teams and external partners to ensure brand consistency, manage timelines, and contribute to