Mall Marketing Lead: Events, Digital & Partnerships

Sta. Lucia Commercial Inc.; Davao City; On-site; PHP 450,000 - 650,000; Full time

Benefits offered by this job

Company Christmas gift

Company events

Free parking

On-site parking

Opportunities for promotion

Promotion to permanent employee

Job summary

Sta. Lucia Commercial Inc.

in Davao City seeks a Marketing Manager to develop and implement mall marketing plans, campaigns, and promotions to drive foot traffic and tenant sales, while coordinating mall-wide events and community activities. You will manage digital channels, coordinate with tenants, oversee the marketing calendar and budgets, build relationships with media partners, and lead the marketing team to deliver on time and within budget.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, Advertising, or related field
• 2–3 years of relevant marketing experience
• Experience in shopping mall, retail, property, events, or commercial marketing is highly preferred
• Strong background in event management, promotions, digital marketing, and social media management
• Excellent leadership, organizational, and project management skills
• Strong communication, negotiation, and interpersonal skills
• Proficient in Microsoft Office applications and marketing tools; knowledge of graphic design software (e.g., Canva or Adobe Creative Suite) is an advantage
• Analytical and results-oriented with the ability to evaluate campaign performance using marketing metrics
• Able to work under pressure, manage multiple projects, and meet tight deadlines
• Willing to be assigned in Davao City

Responsibilities

• Develop and implement marketing plans, campaigns, and promotional activities to increase mall foot traffic and tenant sales
• Plan, organize, and oversee mall-wide events, seasonal promotions, and community engagement activities
• Coordinate with tenants to execute joint marketing initiatives and ensure brand consistency
• Manage the mall's social media platforms, website, and digital marketing campaigns
• Create and monitor marketing calendars, promotional materials, and advertising schedules
• Build and maintain relationships with media partners, suppliers, event organizers, and local government units
• Track and analyze campaign performance, customer engagement, and event results, providing recommendations for improvement
• Supervise the Marketing team, assign tasks, monitor performance, and ensure timely completion of projects
• Prepare marketing budgets, monitor expenses, and ensure cost-effective execution of activities
• Ensure all marketing activities comply with company policies, branding guidelines, and applicable regulations

Skills

Leadership

Organizational skills

Project management

Communication

Negotiation

Interpersonal skills

Microsoft Office

Canva

Adobe Creative Suite

Analytical thinking

Education

Bachelor's degree in Marketing, Mass Communication, Business Administration, Advertising, or related field

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

Sta. Lucia Commercial Inc.

in Davao City seeks a Marketing Manager to develop and implement mall marketing plans, campaigns, and promotions to drive foot traffic and tenant sales, while coordinating mall-wide events and community activities. You will manage digital channels, coordinate with tenants, oversee the marketing calendar and budgets, build relationships with media partners, and lead the marketing team to deliver on time and within budget.