Mall Marketing Lead: Campaigns, Partnerships & Brand

Century Limitless Corporation; Makati; On-site; PHP 350,000 - 700,000; Full time

Job summary

Century City in Makati is seeking a Marketing Officer to conceptualize and lead mall and asset-wide campaigns, from planning to implementation. You will coordinate with tenants to drive traffic, promotions, and brand alignment, and manage content across digital and offline platforms.

Additionally, you will support on-ground activations, events, and partnerships, contributing to Century City’s positioning as an integrated lifestyle destination with strong brand storytelling across channels.

Qualifications

• Graduate of Bachelor's Degree in Mass Communication, Marketing or Business Administration or any equivalent courses.
• With at least 2-3 years of working experience as Marketing Specialist or Senior Marketing in mall/retail industry.
• Highly analytical and decision making skills
• Excellent communication skills, both verbal and written
• Detailed oriented and team player

Responsibilities

• Conceptualize and lead the execution of mall and asset-wide marketing campaigns from planning to implementation.
• Coordinate closely with tenants to drive traffic, promotions, and brand alignment.
• Conceptualize and manage content across digital and offline platforms.
• Support on-ground activations, events, and partnerships.
• Contribute to holistic brand positioning of Century City as an integrated lifestyle destination.
• Formulate annual and campaign-level marketing budget proposals to support mall and asset-wide revenue objectives.
• Monitor campaign spend versus approved budgets and ensure cost-efficient execution across digital, print, and on-ground activations.
• Evaluate marketing performance metrics and prepare post-campaign reports.
• Formulate integrated marketing plans and calendars that would benefit Century City Mall.
• Ensure timely implementation of mall campaigns, promotions, events, and tenant marketing programs across digital and physical touchpoints.
• Prepare marketing briefs, timelines, and asset requirements for internal teams, agencies, and suppliers.
• Coordinate with tenants, operations, leasing, and external partners to align marketing initiatives with commercial and operational goals.
• Research market trends, customer behavior, and competitor activities to inform campaign ideation and positioning strategies.
• Support continuous learning by staying updated on emerging digital platforms, tools, and marketing best practices applicable to mall and asset marketing.
• Ensure consistent, compelling brand storytelling across digital, social, and on-ground touchpoints to strengthen Century City’s positioning as a lifestyle ecosystem.
• Support tenant promotions and partnerships to enhance shopper value, satisfaction, and overall mall experience.
• Design customer-centric campaigns and experiences that drive mall visits, tenant discovery, and repeat engagement.

Skills

Analytical skills

Decision making

Communication skills

Detail oriented

Team player

Education

Bachelor's degree in Mass Communication, Marketing or Business Administration

Job description

Century City in Makati is seeking a Marketing Officer to conceptualize and lead mall and asset-wide campaigns, from planning to implementation. You will coordinate with tenants to drive traffic, promotions, and brand alignment, and manage content across digital and offline platforms.

Additionally, you will support on-ground activations, events, and partnerships, contributing to Century City’s positioning as an integrated lifestyle destination with strong brand storytelling across channels.