Mall Marketing Lead: Drive Foot Traffic & Experiences

SM Supermalls; Manila; On-site; PHP 500,000 - 900,000; Full time

Job summary

SM Supermalls is seeking a seasoned marketing professional to oversee the implementation of diverse campaigns that boost foot traffic, tenant promotion, and mall sales across its managed malls. The role emphasizes delivering a family-friendly experience and cost-effective activations that make every day better.

You will execute mall events and multi-channel advertising, build partnerships with tenants and brands, ensure compliance with marketing policies, and drive continuous learning and talent

Qualifications

Responsibilities

• Execute mall events and campaigns to drive customer engagement, tenant promotion, and increased mall traffic.
• Implement advertising initiatives across multiple channels, coordinating with creatives, media, and suppliers.
• Build and maintain partnerships with tenants, brands, and third-party collaborators to strengthen marketing efforts.
• Ensure compliance and documentation accuracy in marketing policies, processes, and task management.
• Pursue continuous learning and talent development through training, career initiatives, and knowledge sharing.
• Advanced in Vendor Management, Strategic Sales Planning, Project Management, Problem Solving, Networking & Opportunity Identification, Marketing Acumen, Market Analysis, Legal & Regulatory Compliance, Knowledge Management, Financial Acumen, Customer Orientation, Customer Engagement, Content Creation & Multimedia, Communication, Change Management
• ME in Results Oriented, Purpose Driven, Mindful (“Malasakit”), Innovative, Exceptional

Job description

SM Supermalls is seeking a seasoned marketing professional to oversee the implementation of diverse campaigns that boost foot traffic, tenant promotion, and mall sales across its managed malls. The role emphasizes delivering a family-friendly experience and cost-effective activations that make every day better.

You will execute mall events and multi-channel advertising, build partnerships with tenants and brands, ensure compliance with marketing policies, and drive continuous learning and talent