Luxury Brand Manager – Premium Beauty & Storytelling

LUXASIA

Taguig

On-site

PHP 900,000 - 1,500,000

Full time

14 days+

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Job summary

LUXASIA, Asia Pacific's leading luxury beauty brand-builder, seeks a Brand Manager in the Philippines to drive brand strategies, market competitiveness, and profitability across omnichannel initiatives. You will collaborate with cross-functional teams, execute premium campaigns, and manage relationships with brand principals, suppliers, and retailers to elevate brand equity.

The role requires 7+ years in luxury brand marketing, strong storytelling, influencer engagement, and data-driven decision

Qualifications

Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, boutique brands, or premium retail.
Bachelor’s degree in business, marketing, or a related field.
Strong exposure to luxury brand storytelling, influencer/KOL strategy, and experiential marketing.
Analytical mindset with the ability to translate data into actionable business strategies.
Excellent stakeholder management, communication skills, and the ability to influence across cultures and functions.
Ability to work in a fast-paced, cross-functional environment and manage multiple projects effectively.

Responsibilities

Lead the development and execution of high-quality brand campaigns, digital storytelling, influencer collaborations, and in-store experiences aligned with luxury standards.
Activate strong networks with niche beauty KOLs, fragrance communities, tastemakers, and premium content creators, ensuring authentic brand advocacy and storytelling credibility.
Ensure all brand communications, content, and assets uphold luxury codes, visual excellence, and tone of voice, in line with principal brand guidelines and LUXASIA standards.
Work cross-functionally with retail, e-commerce, CRM, and sales teams to deliver seamless, elevated consumer journeys.
Act as a trusted partner to brand principals, demonstrating strong alignment on brand equity objectives, storytelling approach, and positioning strategies.
Collaborate effectively with internal stakeholders across marketing, retail, commercial, and supply chain teams to ensure flawless execution.
Support brand P&L management with an understanding of premium pricing strategies, assortment curation, selective distribution, and inventory productivity.