Loyalty Lifecycle Architect

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

The Bank of the Philippine Islands (BPI) is seeking a Loyalty Customer Lifestyle Manager to lead CLM strategies and loyalty engagement programs that drive acquisition, activation, retention, growth and advocacy.

You will leverage customer insights, segmentation, data analytics, and marketing automation to increase engagement, lifetime value and profitability while supporting the bank's strategic objectives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics or related field.
• 7 years experience in Customer Lifecycle Management, Marketing, Loyalty, Customer Analytics.
• 3 years experience in Financial Services, CRM, Digital Marketing.
• Proven track record in customer loyalty and rewards programs.
• Knowledge of customer segmentation and personalization methodologies.
• Background in customer analytics and digital engagement technologies.

Responsibilities

• Develop and implement CLM strategies and engagement frameworks.
• Build and manage loyalty programs and personalized customer journeys.
• Lead onboarding, activation, retention, win-back, and cross-sell initiatives.
• Monitor program performance and provide actionable recommendations.

Skills

Customer lifecycle management

Data analytics

Marketing automation

Segmentation

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Business Administration, Marketing, Economics

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

The Bank of the Philippine Islands (BPI) is seeking a Loyalty Customer Lifestyle Manager to lead CLM strategies and loyalty engagement programs that drive acquisition, activation, retention, growth and advocacy.

You will leverage customer insights, segmentation, data analytics, and marketing automation to increase engagement, lifetime value and profitability while supporting the bank's strategic objectives.