Local Store Marketing Manager

Potato Corner; Parañaque; On-site; PHP 600,000 - 900,000; Full time

Job summary

Potato Corner is seeking a Local Store Marketing Manager to lead localized campaigns across our restaurant locations. You will drive store traffic, sales, customer engagement, and brand awareness by partnering with Operations, Store Teams, Franchisees, and the Marketing team.

The role focuses on community-based campaigns, local promotions, events, activations, and partnerships with schools and local establishments to boost visits and conversions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Responsibilities

• Develop and execute Local Store Marketing (LSM) strategies and campaigns aligned with business and brand objectives.
• Create localized marketing initiatives to increase store traffic, sales, customer acquisition, and repeat visits.
• Partner with Operations and store teams to identify local business opportunities and customer trends.
• Plan and execute store openings, community events, activations, sampling activities, and local promotions.
• Build partnerships with schools, offices, communities, organizations, businesses, and other local establishments to generate awareness and store visits.
• Develop and manage local marketing calendars, ensuring timely execution of campaigns and activities.
• Support franchisees and store managers in implementing local marketing programs while ensuring brand consistency.
• Identify opportunities for grassroots marketing, community engagement, and strategic partnerships.
• Coordinate with the Brand/Marketing team on promotional materials, digital campaigns, social media initiatives, and other marketing assets.
• Monitor the effectiveness of local marketing activities and provide recommendations based on results.
• Track and analyze key metrics such as sales uplift, customer traffic, campaign ROI, redemption rates, and customer engagement.
• Manage local marketing budgets and ensure proper allocation and utilization of resources.
• Conduct market visits to assess store visibility, competitor activity, customer behavior, and local opportunities.
• Research competitor activities and emerging local marketing trends within the food and restaurant industry.
• Provide regular reports and updates on LSM activities, results, and recommendations to management.

Skills

Local store marketing

Campaign management

Partnership development

Data-driven

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

We are looking for a Local Store Marketing Manager who will lead and execute localized marketing initiatives designed to drive store traffic, sales, customer engagement, and brand awareness across our restaurant locations.

The role will work closely with Operations, Store Teams, Franchisees, and the Marketing team to develop and execute community-based campaigns, local promotions, partnerships, events, and other initiatives that strengthen the brand's presence within each market.

Key Responsibilities:

• Develop and execute Local Store Marketing (LSM) strategies and campaigns aligned with business and brand objectives.
• Create localized marketing initiatives to increase store traffic, sales, customer acquisition, and repeat visits.
• Partner with Operations and store teams to identify local business opportunities and customer trends.
• Plan and execute store openings, community events, activations, sampling activities, and local promotions.
• Build partnerships with schools, offices, communities, organizations, businesses, and other local establishments to generate awareness and store visits.
• Develop and manage local marketing calendars, ensuring timely execution of campaigns and activities.
• Support franchisees and store managers in implementing local marketing programs while ensuring brand consistency.
• Identify opportunities for grassroots marketing, community engagement, and strategic partnerships.
• Coordinate with the Brand/Marketing team on promotional materials, digital campaigns, social media initiatives, and other marketing assets.
• Monitor the effectiveness of local marketing activities and provide recommendations based on results.
• Track and analyze key metrics such as sales uplift, customer traffic, campaign ROI, redemption rates, and customer engagement.
• Manage local marketing budgets and ensure proper allocation and utilization of resources.
• Conduct market visits to assess store visibility, competitor activity, customer behavior, and local opportunities.
• Research competitor activities and emerging local marketing trends within the food and restaurant industry.
• Provide regular reports and updates on LSM activities, results, and recommendations to management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of experience in local store marketing, trade marketing, brand marketing, or restaurant/F&B marketing.
• Experience in the food & beverage, retail, QSR, hospitality, or franchise industry is highly preferred.
• Proven experience developing and executing localized marketing campaigns and community activations.
• Strong understanding of customer acquisition, promotions, partnerships, and grassroots marketing.
• Strong project management and organizational skills.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven and comfortable analyzing campaign performance and business results.
• Ability to manage multiple locations, projects, and stakeholders simultaneously.
• Willingness to conduct regular store and market visits.
• Creative, proactive, and highly execution-oriented.

What We're Looking For:

The ideal candidate is someone who can go beyond traditional marketing and bring the brand closer to the communities we serve. You should be comfortable working in the field, building local partnerships, identifying sales opportunities, and turning marketing ideas into measurable business results.

If you are passionate about food, brands, community engagement, and driving store growth, we'd love to hear from you.