Local Services Ads (LSA) Specialist

SpecialistHQ; Cebu City; Remote; PHP 720,000 - 1,080,000; Full time

Benefits offered by this job

13th Month Bonus

HMO

Paid sick leave

Paid Philippine holidays

In-depth training

Bonus opportunities

Fun virtual work environment

Job summary

SpecialistHQ is seeking a seasoned Local Services Ads Specialist to manage Google Ads and LSA campaigns from a remote Philippines-based team. You will optimize budgets, analyze data, and collaborate with Sales and Customer Success to improve results.

The role requires 3+ years in paid search, Google Ads/Analytics certifications, and English fluency. You will work with US time zones, maintain landing pages, and contribute to cross-department projects while staying ahead of digital marketing

Qualifications

• 3+ years of paid search and Local Services Ads experience.
• Google Ads Manager certification.
• Google Analytics and Bing Ads certifications.
• English proficiency in speaking and writing.

Responsibilities

• Track, measure, optimize and report paid ad performance.
• Provide expertise on paid media, analytics, and reporting.
• Manage a high volume of paid media budgets.
• Develop and optimize keyword ad copy and landing pages.
• Conduct A/B testing to improve impressions, QS, and CPL.
• Monitor competitor activity and keyword rankings.
• Use Salesforce and other tools for analytics and reporting.
• Identify at-risk trends to reduce attrition and improve results.
• Collaborate across departments to implement strategy changes.
• Stay ahead of digital marketing trends and client needs.
• Assist in PPC product solutions and workflow improvements.

Skills

English fluency

Data analysis

Video calls

Tools

Google Ads Manager

Google Analytics

Bing Ads

Instapage

Salesforce

Job description

Building a team of the best and most elite marketers in the Philippines.
Minimum 2 years of digital marketing experience is required.

Job Description

This is a remote position.

We are looking for a Local Services Ads (LSA) Specialist to join our team. If you enjoy working with digital ads, analyzing data, and making smart decisions, this job is for you!

As a Local Services Ads (LSA) Specialist, your main job is to set up, manage, and improve PPC (Pay-Per-Click) ads on Google Ads and Local Service Ads (LSA). You will help clients get more traffic, leads, and sales by adjusting ad strategies based on data. You will also give feedback on landing pages, help with at-risk accounts, and work with teams like Sales and Customer Success to improve overall performance.

What will you do?

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score, and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Utilize Salesforce and other third-party tools for analytics, reporting, & interpretation
• Proactively identify at-risk trends and/or clients via metrics and reporting to help reduce attrition
• Oversee strategy results which may include a/b testing, varying methods of interpreting data,
• and identifying areas for cross-department collaboration
• Stay ahead of digital marketing trends and help to anticipate coming client needs to help us gain and/or keep our competitive advantages
• Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc.
• Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives
• Assist in client keyword focus and strategy via AdWords, Google Analytics, etc

Requirements

You might be the one we are looking for if you…

• -Have 3+ years of experience in paid search and local services ads
• -Have experience in Google Ads Manager
• -Have certification in Google Analytics, Google Ads, and Bing Ads
• -Know Instapage or understand landing page optimization is a big plus
• -Are proficient in Excel and working with complex and/or large data sets
• -Can manage multiple campaigns and clients simultaneously
• -Are fluent in English both speaking and writing
• -Please add the word "LSA Pro" into your resume or cover letter near the top in a sentence or description, so we know you’re paying attention to details
• -Are comfortable on video calls talking with different clients
• -Can work in US Time Zone (graveyard shift in PH time or at least overlap US time zones by 4 hours)
• -Have a good internet connection and video conference capabilities

What You Will Enjoy...

• Competitive pay
• 13th Month Bonus
• Company t-shirt
• Monthly Lifestyle allowance
• HMO
• Paid sick leave
• In-depth training
• Bonus opportunities
• Paid Philippine holidays
• Fun virtual work environment (work from home!)