Live Stream Operations Specialist (Brand Coordinator

Advance Beyond International Consulting Inc.; Manila; On-site; PHP 360,000 - 600,000; Full time

Job summary

Advance Beyond International Consulting Inc. is seeking a TikTok Livestream Operations Specialist (Brand Coordination) to manage day-to-day livestream operations in Southeast Asia and align with brand campaigns.

You will collaborate with hosts, control staff, media buyers, and editors to execute promotions and analyze performance metrics. The role requires strong communication, scheduling coordination, and familiarity with livestream workflows, with English as the day-to-day working language.

Qualifications

• At least one year of experience in livestream e-commerce operations.
• TikTok Shop or Douyin experience is preferred.
• Ability to independently coordinate scheduling, product preparation, campaign execution and performance reviews.
• Strong communication and coordination skills, with the ability to follow through on execution.
• Basic data analysis skills and proficiency in Excel or similar tools to organize data and identify issues.
• Detail-oriented, responsible, and able to adapt to livestream schedules.
• English communication for day-to-day work; experience in Southeast Asian Region markets is preferred.

Responsibilities

• Manage daily TikTok Shop livestream operations in Southeast Asia, including scheduling, product listings, promotional setup, and livestream execution to support sales targets.
• Serve as the day-to-day contact for brand partners, coordinating product information, livestream requirements, campaign schedules, and inventory; provide timely updates on progress.
• Develop product selling points, livestream scripts, and host talking points tailored to each brand and product.
• Support promotional planning to improve audience engagement and sales conversion.
• Coordinate with hosts, livestream control staff, media buyers, and video editors on preparation, live execution, and issue resolution to ensure smooth livestreams.
• Track GMV, viewership, click-through rates, conversion rates, and other key metrics; prepare regular reports and performance reviews to improve livestream content and operations.
• Stay updated on TikTok Shop policies and platform campaigns; support campaign registration, product compliance checks, and resolution of policy violations.

Skills

Communication

Coordination

Data analysis

Excel

Tools

Excel

Job description

The TikTok Livestream Operations Specialist (Brand Coordination) is responsible for managing day-to-day TikTok Shop livestream operations and campaign execution within the Southeast Asian market to support sales targets. Acting as the primary point of contact for brand partners, this role coordinates product information, inventory, and campaign schedules while developing localized scripts and promotional strategies to maximize audience engagement. The specialist collaborates closely with cross-functional teams—including hosts, control staff, media buyers, and video editors—while tracking core performance metrics (GMV, viewership, conversion rates) and ensuring compliance with platform policies.

Duties and Responsibilities:

• Manage daily TikTok Shop livestream operations in Southeast Asia, including scheduling, product listings, promotional setup, and livestream execution to support sales targets.

• Serve as the day-to-day contact for brand partners, coordinating product information, livestream requirements, campaign schedules, and inventory. Follow up on agreed actions and provide timely updates on progress and results.

• Develop product selling points, livestream scripts, and host talking points tailored to each brand and product.

• Support promotional planning to improve audience engagement and sales conversion.

• Coordinate with hosts, livestream control staff, media buyers, and video editors on preparation, liveexecution, and issue resolution to ensure smooth livestreams.

• Track GMV, viewership, click-through rates, conversion rates, and other key metrics. Prepare regular reports and performance reviews to improvelivestream content and operations.

• Stay updated on TikTok Shop policies and platform campaigns. Support campaign registration, product compliance checks, and the resolution of policy violations.

Qualifications:

• At least one year of experience in livestream e-commerce operations. TikTok Shop or Douyin experience is preferred.

• Familiarity with livestream workflows and the ability to independently coordinate scheduling, product preparation, campaign execution, and performance reviews.

• Strong communication and coordination skills, with the ability to understand brand requirements and follow through on execution.

• Basic data analysis skills and proficiency in Excel or similar tools to organize data, identify issues, and recommend improvements.

• Detail-oriented, responsible, and able to adapt to livestream schedules while following up promptly on operational issues.

• Ability to communicate in English for day-to-day work. Experience in Southeast Asian Region markets is preferred.

Preferred Qualifications:

• Experience coordinating with brand clients or delivering projects at an e-commerce operations agency.

• Livestream operations experience in beauty, apparel, consumer electronics, or other consumer product categories.

• Familiarity with TikTok Shop advertising and the ability to work with media buyers to improve livestream performance.

Working Condition:

Work Schedule: Monday - Saturday

Working Hours: Negotiable

Working Set up: Negotiable