Live Commerce Seller Strategy Manager

Shopee; Manila; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Shopee in Manila is seeking an experienced Marketing professional to own the Seller Supply & Program Strategy, driving livestream growth and program performance.

You will define scalable seller programs, validate new initiatives through pilots with early-interest sellers, and collaborate with cross-functional teams to align execution and resource planning, while maintaining clear communication in a fast-paced environment.

Qualifications

• At least 5 years of relevant experience in marketing, seller strategy, live commerce, or related fields.
• Bachelor's degree in business/research-related 4-year program is required.
• Strong ownership and ability to operate under ambiguity.
• Excellent communication and numerical sensitivity.
• Ability to drive win-win outcomes with sellers.

Responsibilities

• Own the overall structure of seller programs to grow seller livestream activity and performance.
• Define program logic, eligibility principles, and seller-facing communication.
• Track seller-supply metrics to inform program iteration and prioritization.
• Act as landing owner for new seller initiatives and validate feasibility with early-interest sellers.
• Design structured pilots with clear scope, expectations, and learning signals.
• Coordinate with cross-functional teams to ensure alignment with execution and resource planning.

Skills

Ownership mindset

Structured thinking

Clear communication

Numerical/commercial acumen

Seller engagement

Education

Bachelor's degree in business/research-related field

Job description

Department MarketingLevelExperienced (Individual Contributor)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.About the Team:Own and evolve the seller supply program strategy to drive sustainable livestream supply growth. This role shapes scalable seller programs, validates new initiatives through structured pilots, and supports business decision-making by turning early signals into actionable insights.Why This Role MattersThis role strengthens seller supply foundations by creating clarity amid uncertainty, enabling teams to scale effective programs while minimizing disruption to execution.Job Description:1. Seller Supply & Program Strategy OwnershipOwn the overall structure of seller programs to grow seller livestream activity and performance.Define and maintain consistent program logic, eligibility principles, and seller-facing communicationTranslate high-level business objectives into clear, executable seller program frameworksTrack and support seller supply-related metrics to inform program iteration and prioritization2. Program Validation & BD Pilot ExecutionAct as the first landing owner for new seller initiatives and emerging directionsEngage with ~30 early-interest sellers to validate feasibility, readiness, and key constraintsDesign structured pilots with clear scope, expectations, and learning signalsSynthesize seller feedback and pilot results into insights to support expansion or iteration decisions3. Cross-team CoordinationPartner closely with program execution, voucher & budget planning, internal livestream channels, and commercial teamsEnsure seller program strategy is well-aligned with execution and resource planningSurface risks, trade-offs, and dependencies early to support informed decision-makingRequirements:At least 5 years of relevant experience in marketing, seller strategy, live commerce, or other related fieldsHas at least a Bachelor's degree of any business/research-related 4-year courseStrong ownership mindset with ability to operate under ambiguityStrong numerical and commercial sensitivityStructured thinking and clear communicationComfortable engaging sellers to validate ideas and eager to drive win-win resultsAble to escalate decisions with clarity rather than waiting for instructions