Commercial Strategy Associate – Fulfillment (Cross-Border)

Shopee; Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Shopee in Manila seeks a Business Performance Manager to monitor and drive commercial performance, lead target setting aligned with OKRs, and manage seller acquisition strategies. Candidates should possess strong analytical and communication skills, with 3 to 5 years of experience in e-commerce.

This role offers an opportunity to be at the forefront of Shopee's commercial strategies, ensuring that seller programs are effective in driving growth and retention.

Qualifications

• Fluent in English communication.
• Strong logical thinking and analytical skills.
• 3 to 5 years of experience in the internet or e-commerce industry, with relevant project management experience.

Responsibilities

• Own overall LFF commercial performance and monitor performance metrics.
• Lead target setting exercises aligned with company OKRs.
• Design and manage seller programs to drive growth and retention.

Skills

Analytical skills

Communication skills

Project management

Collaboration skills

Education

Bachelor's degree or above

Job description

Job Description

Business Performance Management

• Own overall LFF commercial performance (ADO, ADGMV, PC2%)
• Monitor weekly/monthly performance and identify growth levers
• Drive corrective actions for underperformance across clusters

Target Setting & Planning

• Lead target setting exercises (monthly) aligned with company OKRs
• Translate topline targets into actionable plans across seller segments and programs
• Track target achievement and ensure accountability across stakeholders

FBS Seller Acquisition

• Drive and support acquisition strategy for Fulfilled by Shopee (FBS) sellers
• Identify high-potential sellers for onboarding into FBS
• Partner with clusters and Scommerce teams to scale acquisition funnel

Seller Programs & Incentives

• Design and manage seller programs
• Ensure program effectiveness in driving seller growth and retention
• Continuously refine mechanics based on performance data

Warehouse Rate Cards & Pricing

• Own WH rate card strategy to balance competitiveness and profitability
• Conduct benchmarking and cost analysis
• Align pricing with seller segments and business objectives

P&L Management

• Own LFF commercial P&L
• Monitor cost drivers (logistics, incentives, warehousing)
• Drive initiatives to improve margins and operational efficiency

Stakeholder Management

• Act as key PIC for commercial-related queries and escalations, ensuring end-to-end resolution across teams.
• Proactively engage stakeholders across LFF Commercial, Regional LFF, and Scommerce Commercial teams to align on priorities and execution plans.
• Represent the team in weekly/monthly business reviews and cross-functional operational syncs.
• Ensure alignment and follow-through on key initiatives and performance commitments.

Requirements

• Bachelor's degree or above, any major.
• Fluent in English communication.
• Strong logical thinking, analytical skills, self-driven, and result-oriented.
• Communication and collaboration skills: Efficient communication and effective advancement of cross-team collaboration.
• Project management: Strong data analysis ability, capable of independently deconstructing business goals and producing feasible solutions.
• 3 to 5 years or more of experience in the internet or e-commerce industry, with relevant project management experience