Live Commerce Seller Strategy Manager

Shopee; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Shopee Manila is seeking a dynamic Senior Marketing/Seller Strategy professional to own and evolve our livestream seller programs. You will shape scalable strategies, validate initiatives through pilots, and translate early signals into actionable insights to drive growth.

In this role you will partner with program execution, budgeting, channels, and commercial teams to ensure alignment with business goals while maintaining clarity amid ambiguity.

Qualifications

• Bachelor's degree in business or related field.
• At least 5 years of experience in marketing or seller strategy.
• Ability to operate with ambiguity and take ownership.
• Strong numerical and commercial sensitivity.
• Excellent communication and stakeholder management.

Responsibilities

• Seller Supply & Program Strategy Ownership
• Own structure of seller programs to grow livestream activity
• Define consistent program logic, eligibility principles, and seller-facing communication
• Translate high-level objectives into executable seller program frameworks
• Track and support seller supply-related metrics for iteration
• Program Validation & BD Pilot Execution
• Lead new seller initiatives and emerging directions
• Engage ~30 early-interest sellers to validate feasibility
• Design structured pilots with clear scope and learning signals
• Synthesize feedback into insights for expansion or iteration
• Cross-team coordination with execution, budgeting, channels, and commercial teams
• Ensure program strategy aligns with execution and resources
• Surface risks and dependencies early for informed decisions

Skills

Ownership mindset

Structured thinking

Clear communication

Numerical sensitivity

Ambiguity tolerance

Seller engagement

Education

Bachelor's degree in business or related

Job description

About The Team

Own and evolve the seller supply program strategy to drive sustainable livestream supply growth. This role shapes scalable seller programs, validates new initiatives through structured pilots, and supports business decision-making by turning early signals into actionable insights.

About The Team

Own and evolve the seller supply program strategy to drive sustainable livestream supply growth. This role shapes scalable seller programs, validates new initiatives through structured pilots, and supports business decision-making by turning early signals into actionable insights.

Why This Role Matters

This role strengthens seller supply foundations by creating clarity amid uncertainty, enabling teams to scale effective programs while minimizing disruption to execution.

Job Description

• Seller Supply & Program Strategy Ownership
• Own the overall structure of seller programs to grow seller livestream activity and performance.
• Define and maintain consistent program logic, eligibility principles, and seller-facing communication
• Translate high-level business objectives into clear, executable seller program frameworks
• Track and support seller supply-related metrics to inform program iteration and prioritization
• Program Validation & BD Pilot Execution
• Act as the first landing owner for new seller initiatives and emerging directions
• Engage with ~30 early-interest sellers to validate feasibility, readiness, and key constraints
• Design structured pilots with clear scope, expectations, and learning signals
• Synthesize seller feedback and pilot results into insights to support expansion or iteration decisions
• Cross-team Coordination
• Partner closely with program execution, voucher & budget planning, internal livestream channels, and commercial teams
• Ensure seller program strategy is well-aligned with execution and resource planning
• Surface risks, trade-offs, and dependencies early to support informed decision-making

Requirements

• At least 5 years of relevant experience in marketing, seller strategy, live commerce, or other related fields
• Has at least a Bachelor's degree of any business/research-related 4-year course
• Strong ownership mindset with ability to operate under ambiguity
• Strong numerical and commercial sensitivity
• Structured thinking and clear communication
• Comfortable engaging sellers to validate ideas and eager to drive win-win results
• Able to escalations decisions with clarity rather than waiting for instructions