Live Commerce Strategy & Growth Lead

Shopee; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Shopee Manila is seeking a dynamic Senior Marketing/Seller Strategy professional to own and evolve our livestream seller programs. You will shape scalable strategies, validate initiatives through pilots, and translate early signals into actionable insights to drive growth.

In this role you will partner with program execution, budgeting, channels, and commercial teams to ensure alignment with business goals while maintaining clarity amid ambiguity.

Qualifications

• Bachelor's degree in business or related field.
• At least 5 years of experience in marketing or seller strategy.
• Ability to operate with ambiguity and take ownership.
• Strong numerical and commercial sensitivity.
• Excellent communication and stakeholder management.

Responsibilities

• Seller Supply & Program Strategy Ownership
• Own structure of seller programs to grow livestream activity
• Define consistent program logic, eligibility principles, and seller-facing communication
• Translate high-level objectives into executable seller program frameworks
• Track and support seller supply-related metrics for iteration
• Program Validation & BD Pilot Execution
• Lead new seller initiatives and emerging directions
• Engage ~30 early-interest sellers to validate feasibility
• Design structured pilots with clear scope and learning signals
• Synthesize feedback into insights for expansion or iteration
• Cross-team coordination with execution, budgeting, channels, and commercial teams
• Ensure program strategy aligns with execution and resources
• Surface risks and dependencies early for informed decisions

Skills

Ownership mindset

Structured thinking

Clear communication

Numerical sensitivity

Ambiguity tolerance

Seller engagement

Education

Bachelor's degree in business or related

Job description

Shopee Manila is seeking a dynamic Senior Marketing/Seller Strategy professional to own and evolve our livestream seller programs. You will shape scalable strategies, validate initiatives through pilots, and translate early signals into actionable insights to drive growth.

In this role you will partner with program execution, budgeting, channels, and commercial teams to ensure alignment with business goals while maintaining clarity amid ambiguity.