Live Commerce Creator Growth Lead
AnyMind Group
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Benefits offered by this job
Job summary
AnyMind Group is seeking a results-driven Live Commerce Coach to develop and optimize creator performance across livestreams, short-form video, and affiliate campaigns. You will upskill creators, optimize on-camera sales, and design growth playbooks for scalable success.
You will train hosts and MCN talent, analyze GMV and engagement metrics, and collaborate with brand managers to ensure consistent brand voice while maintaining creator authenticity. This is a 100% onsite role in Metro Manila.
Qualifications
- 2–3 years of experience in Live Commerce, Creator Development, Talent Development, or Social Commerce.
- Proven experience coaching live hosts, creators, affiliates, or MCN/KOL talent for commercial performance.
- Hands-on knowledge of TikTok Shop, Shopee Live, and Lazada Live, including live selling and affiliate ecosystems.
- Strong understanding of live selling, product positioning, audience engagement, and conversion strategies.
- Experience developing shoppable short-form content and coaching creators on hooks, demos, storytelling, and CTAs.
- Ability to analyze GMV, conversion, CTR, retention, and engagement and translate insights into actionable coaching.
- Experience creating training programs, SOPs, sales playbooks, and coaching frameworks for live commerce talent.
- Commercially driven, with experience supporting mega-sale, payday, or high-volume livestream campaigns.
- Willing to work 100% onsite and follow a shifting 5-day work schedule with 2 days off.
Responsibilities
- Owns performance monitoring across Live Commerce livestreams and Social Content to evaluate sales techniques, host energy, product positioning, and audience engagement.
- Analyze KPIs such as GMV, viewer retention, CTR, conversion rate, and Affiliate/MCN data to coach creators.
- Partner with Account and Brand Managers to ensure creators communicate USPs and brand voice while staying authentic.
- Track attendance, validate hours, and maintain accurate timekeeping records.
- Design and lead training modules on live commerce tactics, short-form hooks, platform best practices, and retention.
- Train hosts to create high-converting short-form content and coach MCN creators to transition to live hosting.
- Process payouts for project-based/part-time and on-call Live Hosts.
- Collaborate with Production teams to align creator performance with visuals, set designs, and campaigns.
- Work with Affiliate team to identify high-potential MCN creators and scale partnerships.
Skills
Tools
Job description
AnyMind Group is seeking a results-driven Live Commerce Coach to develop and optimize creator performance across livestreams, short-form video, and affiliate campaigns. You will upskill creators, optimize on-camera sales, and design growth playbooks for scalable success.
You will train hosts and MCN talent, analyze GMV and engagement metrics, and collaborate with brand managers to ensure consistent brand voice while maintaining creator authenticity. This is a 100% onsite role in Metro Manila.
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