Senior Creator Development Partner

AnyMind Group; Manila; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance review

Performance bonus

Annual paid leave

HMO

Awards (MVP, quarterly/annual)

Macbook provided

Global awards (up to $2,000)

All-expenses-paid trips

Job summary

AnyMind Group is seeking a results-driven Live Commerce Coach to develop and optimize creator performance across livestreams, short-form video, and affiliate campaigns. You will upskill creators, optimize on-camera sales, and design growth playbooks for scalable success.

You will train hosts and MCN talent, analyze GMV and engagement metrics, and collaborate with brand managers to ensure consistent brand voice while maintaining creator authenticity. This is a 100% onsite role in Metro Manila.

Qualifications

• 2–3 years of experience in Live Commerce, Creator Development, Talent Development, or Social Commerce.
• Proven experience coaching live hosts, creators, affiliates, or MCN/KOL talent for commercial performance.
• Hands-on knowledge of TikTok Shop, Shopee Live, and Lazada Live, including live selling and affiliate ecosystems.
• Strong understanding of live selling, product positioning, audience engagement, and conversion strategies.
• Experience developing shoppable short-form content and coaching creators on hooks, demos, storytelling, and CTAs.
• Ability to analyze GMV, conversion, CTR, retention, and engagement and translate insights into actionable coaching.
• Experience creating training programs, SOPs, sales playbooks, and coaching frameworks for live commerce talent.
• Commercially driven, with experience supporting mega-sale, payday, or high-volume livestream campaigns.
• Willing to work 100% onsite and follow a shifting 5-day work schedule with 2 days off.

Responsibilities

• Owns performance monitoring across Live Commerce livestreams and Social Content to evaluate sales techniques, host energy, product positioning, and audience engagement.
• Analyze KPIs such as GMV, viewer retention, CTR, conversion rate, and Affiliate/MCN data to coach creators.
• Partner with Account and Brand Managers to ensure creators communicate USPs and brand voice while staying authentic.
• Track attendance, validate hours, and maintain accurate timekeeping records.
• Design and lead training modules on live commerce tactics, short-form hooks, platform best practices, and retention.
• Train hosts to create high-converting short-form content and coach MCN creators to transition to live hosting.
• Process payouts for project-based/part-time and on-call Live Hosts.
• Collaborate with Production teams to align creator performance with visuals, set designs, and campaigns.
• Work with Affiliate team to identify high-potential MCN creators and scale partnerships.

Skills

Live Commerce

Creator Development

Talent Development

Social Commerce

Coaching

Stakeholder Management

Tools

TikTok Shop

Shopee Live

Lazada Live

Job description

Owns the commercial performance, creative quality, and capability growth of our creators, live hosts, and affiliate partners across our Social Commerce business. This role focuses entirely on the creator output ecosystem from upskilling creators, optimizing on-camera sales conversion, standardizing performance playbooks, and building structured growth frameworks across live commerce livestreams, short-form video content, and affiliate campaigns.

What You'll Do

• Conduct structured performance monitoring across Live Commerce livestreams and Social Content to evaluate sales techniques, host energy, product positioning, and audience engagement.
• Analyze key KPIs such as GMV, viewer retention, click-through rate, conversion rate, alongside Affiliate/MCN performance data to deliver personalized, actionable coaching to creators.
• Partner with Account and Brand Managers to ensure creators accurately communicate USPs, campaign mechanics, and brand voice while maintaining their authentic creator persona.
• Track attendance, validate rendered hours, and ensure accurate timekeeping records.
• Design and lead regular training modules covering live commerce sales tactics, short-form video hooks, platform algorithm best practices, and audience retention strategies.
• Train live hosts to successfully create high-converting short-form video content, and coach affiliate/MCN creators on transitioning into live commerce hosting.
• Process payouts for project-based/part-time, and on-call Live Hosts.
• Collaborate with Social Content Production and Live Commerce Production teams to align creator performance with visual aesthetics, set designs, and campaign themes.
• Work alongside the Affiliate team to identify high-potential MCN creators, providing them with training, resources, and coaching to scale their sales volume and brand partnerships.

Who You Are

• 2–3 years of experience in Live Commerce, Creator Development, Talent Development, or Social Commerce.
• Proven experience coaching live hosts, creators, affiliates, or MCN/KOL talent for commercial performance.
• Hands-on knowledge of TikTok Shop, Shopee Live, and Lazada Live, including live selling and affiliate ecosystems
• Strong understanding of live selling, product positioning, audience engagement, and conversion strategies.
• Experience developing shoppable short-form content and coaching creators on hooks, demos, storytelling, and CTAs
• Ability to analyze GMV, conversion, CTR, retention, and engagement and translate insights into actionable coaching
• Experience creating training programs, SOPs, sales playbooks, and coaching frameworks for live commerce talent
• Strong coaching, facilitation, and stakeholder management skills across Brand, Account, Affiliate, MCN, and Live Commerce teams.'Commercially driven, with experience supporting mega-sale, payday, or high-volume livestream campaigns preferred
• Willing to work 100% onsite and follow a shifting 5-day work schedule with 2 days off

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
• Annual Paid Leave (15 days)
• HMO (200K Gold Package)
• Quarterly, Annual MVP Awards
• Macbook will be provided
• Monthly, Quarterly, and Annual local awards
• Annual Global Awards (Can win up to 2,000 USD)
• All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms