LinkedIn-Driven B2B Inbound Marketing Manager — Remote

Pavago; Philippines; Remote; PHP 700,000 - 1,100,000; Full time

Job summary

Pavago is hiring an Inbound Marketing Manager to turn content into scalable B2B pipeline from LinkedIn and organic growth. You’ll own content-driven demand generation, conversation-driven lead nurturing, and funnel optimization in a remote, U.S. business hours setup.

You’ll collaborate with the founder to refine positioning, messaging, and inbound growth strategies, delivering measurable pipeline outcomes through content, engagement, and thoughtful outreach.

Qualifications

• 2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth.
• Strong experience with LinkedIn content strategy and personal brand growth.
• Proven track record generating inbound leads, conversations, or pipeline from content.
• Strong copywriting and messaging skills.
• Understanding of B2B sales cycles and relationship-based selling.
• Ability to write engaging, high-converting content consistently.
• Strong communication and relationship-building skills.
• Ability to work independently in a remote environment.

Responsibilities

• Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content.
• Identify content angles that attract high-intent B2B prospects.
• Write content designed to generate conversations, engagement, and pipeline opportunities.
• Continuously test and optimize content based on performance metrics and audience response.
• Develop messaging frameworks that align with the target audience and buyer journey.
• Turn content engagement into meaningful conversations and pipeline opportunities.
• Initiate natural, value-driven DMs based on audience intent and engagement behavior.
• Qualify inbound conversations and move prospects into the sales pipeline.
• Support inbound lead flow from awareness through booked calls.
• Engage consistently with prospects through comments, direct messages, and relationship-building interactions.
• Nurture leads through strategic follow-ups, content sharing, and educational messaging.
• Strengthen founder and brand positioning through authentic engagement.
• Build simple inbound funnels and lead magnets when needed.
• Identify bottlenecks in the content-to-pipeline process and optimize accordingly.

Skills

LinkedIn content strategy

B2B inbound marketing

Copywriting

Lead generation

Remote work

Tools

CRM systems

LinkedIn Analytics

Job description

Pavago is hiring an Inbound Marketing Manager to turn content into scalable B2B pipeline from LinkedIn and organic growth. You’ll own content-driven demand generation, conversation-driven lead nurturing, and funnel optimization in a remote, U.S. business hours setup.

You’ll collaborate with the founder to refine positioning, messaging, and inbound growth strategies, delivering measurable pipeline outcomes through content, engagement, and thoughtful outreach.