Lifecycle Marketing Manager

Activate Talent; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Activate Talent is seeking an experienced Email/SMS Lifecycle Marketing Lead in the Philippines for a US DTC subscription brand. You will own end-to-end lifecycle flows, segmentation, and win-back campaigns, using Klaviyo and related tools to improve retention and LTV.

Bring 5+ years of lifecycle experience, strong copywriting, data-driven mindset, and a track record of delivering measurable growth. You’ll work autonomously, ship quickly, and iterate with AI-enabled tooling to scale the

Qualifications

• 5+ years running email/SMS lifecycle for a USA DTC or subscription brand.
• Strong copywriting instincts and ability to edit copy in a brand voice.

Responsibilities

• Lead the full lifecycle program: email and SMS flows, segmentation, win-back campaigns, and lifecycle calendar.
• Audit and optimize flows to deliver measurable retention gains and higher LTV.
• Collaborate cross-functionally to implement fixes and scale the lifecycle system as we grow.

Skills

Lifecycle marketing

Copywriting

Data-driven

Klaviyo

AI tooling fluency

Self-direction

Tools

Klaviyo

Job description

We're a fast-growing beverage brand building a media empire, an entertainment outfit while serving the best product to our customers. We work hard and are laser focused on our company goals. This role is for someone who wants early to a fast growing company and is ready to work hard to serve the company.

What We're Looking For

• Has run email/SMS for an US DTC or CPG subscription brand and can point to LTV, retention rate, or repeat purchase numbers you moved.
• Thinks in flows, segments, and lifecycle stages — not just one-off campaigns
• Can write compelling copy themselves, or edit it fast, in a brand's specific voice
• Lives inside Klaviyo (or similar), understands deliverability, and reads flow performance like a second language
• Uses AI and tooling to ship faster and test more
• Thinks in experiments, not opinions
• Has proven track record and grit to get work done.

What You'll Own:

Before You Start — Pre-Hire Audit An audit where you get access to our Klaviyo account,

subscriber data, flows, and past campaigns. By the end, you've got a clear point of view on

where the biggest retention leverage is.

First 30 Days — Move on the Biggest Lever Ship real fixes to whatever you identified as

highest-leverage…low rebuilds, segmentation, win-back campaigns, SMS launch, or

subscription cancel-flow work. Not a deck.

Days 30–90 — Build the System Stand up the full lifecycle calendar and flow map across email

and SMS. Layer in the next biggest lever once the first is humming. Tie it to a 90-day plan with

specific retention, LTV, and reactivation targets.

Days 90–180 — Execute & Scale Hit the targets we set together. Build the systems that make

the next hire easy. Help define what the in-house lifecycle function looks like as we scale.

What You Bring

• 5+ years running email/SMS lifecycle for an USA DTC or subscription brand, ideally one with meaningful repeat/subscription revenue
• Strong copywriting instincts, or the ability to work tightly with a copywriter to protect brand voice
• Comfort with the numbers: churn, LTV, repeat rate, flow-level revenue attribution
• AI and tooling fluency for faster iteration
• Self-direction — you set the calendar, you don't wait for a brief

What This Role Is Not

• Not a set-it-and-forget-it flow builder
• Not an agency, we're hiring a partner
• Not for someone who needs a polished brief before they can start