Lifecycle Marketing & Conversion Specialist

Blueshift; Philippines; Vor Ort; PHP 360.000 - 600.000; Vollzeit

Zusammenfassung

Blueshift is seeking a Lifecycle Marketing and Conversion Marketer to guide leads and customers through the full journey—from interest to conversion, retention, and repeat engagement. This role focuses on building campaigns that nurture leads, improve conversion rates, and maximize customer value.

You will develop lifecycle campaigns across email, SMS, and other channels, analyze funnel performance, collaborate with sales and design, and continuously optimize automated workflows and landing

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in lifecycle marketing, CRM marketing, digital marketing, or related roles.
• Experience creating and managing email marketing, lead nurturing, CRM, or automated campaigns.
• Strong understanding of the customer journey and marketing funnel.
• Knowledge of CRO, A/B testing, segmentation, and personalization.
• Experience with marketing tools such as CRM platforms, email platforms, Google Analytics, and Meta.
• Ability to analyze campaign data and turn insights into actionable strategies.

Aufgaben

• Develop and manage lifecycle marketing campaigns across the customer journey.
• Create and optimize email, SMS, messaging, and other customer communications.
• Move leads through the sales funnel to increase qualified leads and revenue.
• Analyze funnel performance and identify drop-off points and opportunities.
• Collaborate with sales and marketing to improve lead nurturing and conversions.
• Build and optimize automated workflows and customer journeys.
• Develop and test landing pages, emails, CTAs, and offers.
• Conduct A/B testing to improve engagement and performance.
• Monitor metrics like conversion rate, lead-to-customer rate, and retention.

Kenntnisse

Lifecycle marketing

CRM marketing

Email marketing

AB testing

Analytics

Copywriting

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Email platforms

Google Analytics

Meta ads

Jobbeschreibung

Blueshift is seeking a Lifecycle Marketing and Conversion Marketer to guide leads and customers through the full journey—from interest to conversion, retention, and repeat engagement. This role focuses on building campaigns that nurture leads, improve conversion rates, and maximize customer value.

You will develop lifecycle campaigns across email, SMS, and other channels, analyze funnel performance, collaborate with sales and design, and continuously optimize automated workflows and landing