User Lifecycle Manager

Globe Telecom, Inc.; Philippines; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Career growth opportunities

Flexible compensation and benefits package

Job summary

Globe Telecom, Inc. is seeking a Resurrection Manager to lead strategies enhancing user engagement for GCash. This role focuses on the reactivation of lapsed users through data-driven programs and cross-functional collaboration.

The ideal candidate will have a Bachelor's degree and at least 2 years of experience in customer lifecycle management. Competitive compensation and benefits are offered within a dynamic team aiming to transform the FinTech landscape in the Philippines.

Qualifications

• 2+ years of experience in customer lifecycle management or retention marketing.
• Experience in fast-paced digital, app-based or fintech environments preferred.
• Strong analytical skills to use data for decision-making.

Responsibilities

• Develop and execute strategies to reactivate and retain GCash users.
• Analyze customer behavior and campaign performance using data.
• Collaborate with teams to build effective in-app journeys.

Skills

Customer lifecycle management

Analytical skills

Stakeholder management

Campaign management

Strong communication

Education

Bachelor’s degree in Business, Marketing, Management or related field

Tools

SQL or similar data tools

Job description

## User Lifecycle ManagerApplylocations: NCR - WGCtime type: Full timeposted on: Posted Todayjob requisition id: R0000020451Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration.**You will be responsible for the following:*** Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users* Design data-driven programs to increase app visits, engagement, and transaction activity* Ensure achievement of resurrection and retention business KPIs through high-impact initiatives* Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns* Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives* Apply resurrection policies and principles across all relevant GCash programs* Analyze customer behavior and campaign performance using quantitative and qualitative data* Identify key drivers of user inactivity and develop programs to improve reactivation rates* Continuously optimize campaigns based on results, insights, and feedback* Collaborate with cross-functional teams and external partners to deliver programs effectively* Manage marketing investments (A&P) to ensure maximum impact and ROI.**We are looking for:*** Bachelor’s degree in Business, Marketing, Management, or related field* At least 2 years of experience in customer lifecycle management, CRM, retention marketing, funnel management, or similar roles* Experience in fast-paced digital, app-based, fintech, or telecom environments is an advantage* Strong analytical skills with ability to use data to drive decisions and insights* Experience in campaign management, GTM execution, or product marketing is a plus* Knowledge of SQL or similar data tools is an advantage* Strong stakeholder management and cross-functional collaboration skills* Ability to manage multiple campaigns and adapt quickly in a fast-changing environment* Strong communication, problem-solving, and execution skills* Customer-centric mindset with focus on improving engagement and retention metrics**What We Offer**Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package