Lead Web Experience Specialist | SEO & A/B Testing

Copeland; Quezon City; Hybrid; PHP 669,600 - 892,800; Full time

Job summary

Copeland is seeking a Lead Specialist, Web Experience to manage digital content across web domains in a hybrid Manila setting. You will collaborate with Marketing Directors, Platform Marketing and IT to ensure successful deployments, maintain SEO and site governance, and support analytics, translations and personalization efforts.

A background in Marketing or IT with 2–3 years web editing is essential. The role requires page maintenance, dashboard creation and collaboration with Manila teams,

Qualifications

• Must be a graduate of Marketing, Information Technology, or any related course.
• At least 2-3 years of relevant experience on web editing.

Responsibilities

• Page creation, maintenance and auditing; publish and structure pages.
• Analytics reporting and dashboard creation for website health and digital projects.
• Assist in translations workflow by loading pages and auditing translated pages.
• Support A/B testing and personalization efforts on the website and monitor results.
• Collaborate with Manila Management and cross‑functional teams on process documents and daily logs.

Education

Bachelor's degree in Marketing or Information Technology

Job description

Copeland is seeking a Lead Specialist, Web Experience to manage digital content across web domains in a hybrid Manila setting. You will collaborate with Marketing Directors, Platform Marketing and IT to ensure successful deployments, maintain SEO and site governance, and support analytics, translations and personalization efforts.

A background in Marketing or IT with 2–3 years web editing is essential. The role requires page maintenance, dashboard creation and collaboration with Manila teams,