Lead Nurturing Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 420,000 - 660,000; Full time

Job summary

Blueshift Energy Inc. in Metro Manila is seeking a Marketing Professional focused on lead nurturing and lifecycle engagement for solar solutions. You will design customer journeys, write educational content, and manage multi-channel follow-ups to drive inquiries, site surveys, quotes, and conversions.

You’ll tailor messaging by customer type, track engagement metrics, and collaborate with Sales to hand off qualified leads. Knowledge of CRM and marketing automation is preferred.

Qualifications

• Graduate of Marketing, Communications, Business or a related course.
• 1 to 3 years in lead nurturing, email marketing or B2C lifecycle marketing.
• Clear, friendly writer in English; Filipino is a plus.
• Hands-on experience with an email or marketing automation tool.
• Basic understanding of CRM pipelines and lead stages.
• Familiar with lead scoring concepts, or willing to learn them quickly.
• Comfortable reading engagement data and making improvements.
• Organized and consistent with schedules and follow-ups.
• Willing to learn the technical side of solar so that content is accurate.
• Customer-focused, with a helpful rather than pushy tone.
• Exposure to paid ads or retargeting is an advantage.

Responsibilities

• Map the stages a solar buyer goes through, from first inquiry to site survey, quotation and decision.
• Design nurturing journeys with the right message at each stage.
• Write educational content for each step: how solar works, savings estimates, net metering, financing and warranties.
• Set up automated email, SMS and Messenger follow-ups in our marketing tools.
• Personalize messages by customer type (homeowner or business), location and interest.
• Score leads based on engagement so that Sales knows who is ready to talk.
• Hand warm leads to Sales with a short summary of their interests and questions.
• Follow up on leads waiting for a site survey or a quotation.
• Keep cold leads engaged with monthly updates and useful tips.
• Support paid campaigns with retargeting audiences and feedback on lead quality.
• Gather common customer questions from Sales and turn them into nurturing content.
• Track open, click, reply and conversion rates for every sequence.
• Test subject lines, timing and message length to improve engagement.
• Keep lead stages and tags accurate in the CRM.
• Report monthly on nurtured leads, hand-offs to Sales and conversions.

Education

Marketing/Communications/Business degree

Job description

JOB RESPONSIBILITIES

1. Map the stages a solar buyer goes through, from first inquiry to site survey , quotation and decision

2. Design nurturing journeys with the right message at each stage

3. Write educational content for each step: how solar works, savings estimates, net metering, financing and warranties

4. Set up automated email, SMS and Messenger follow-ups in our marketing tools

5. Personalize messages by customer type (homeowner or business), location and interest

6. Score leads based on engagement so that Sales knows who is ready to talk

7. Hand warm leads to Sales with a short summary of their interests and questions

8. Follow up on leads waiting for a site survey or a quotation

9. Keep cold leads engaged with monthly updates and useful tips

10. Support paid campaigns with retargeting audiences and feedback on lead quality

11. Gather common customer questions from Sales and turn them into nurturing content

12. Track open, click, reply and conversion rates for every sequence

13. Test subject lines, timing and message length to improve engagement

14. Keep lead stages and tags accurate in the CRM

15. Report monthly on nurtured leads, hand-offs to Sales and conversions

JOB REQUIREMENTS / QUALIFICATIONS

1. Graduate of Marketing, Communications, Business or a related course

2. 1 to 3 years in lead nurturing, email marketing or B2C lifecycle marketing

3. Clear , friendly writer in English; Filipino is a plus

4. Hands-on experience with an email or marketing automation tool

5. Basic understanding of CRM pipelines and lead stages

6. Familiar with lead scoring concepts, or willing to learn them quickly

7. Comfortable reading engagement data and making improvements

8. Organized and consistent with schedules and follow-ups

9. Willing to learn the technical side of solar so that content is accurate

10. Customer-focused, with a helpful rather than pushy tone

11. Exposure to paid ads or retargeting is an advantage