Lead Generation Specialist

Private Advertiser; Quezon City; On-site; PHP 300,000 - 600,000; Full time

Job summary

Private Advertiser is seeking an ambitious Business Development Representative (BDR) to drive top-of-funnel pipeline generation and spearhead the Hunter outreach team.

You will identify key decision-makers across mid-market and enterprise accounts and introduce them to our solutions and services offerings.

Qualifications

• Bachelor in Business Administration, Marketing, Information Technology, Computer Science, or a related field.
• 3a0 years of proven experience in B2B cold outreach, lead generation, or SDR/BDR roles (preferably within IT Services, Cloud, Managed Services, Systems Integration, or B2B SaaS).
• Verifiable Track Record of meeting or exceeding monthly/quarterly targets for qualified booked meetings.

Responsibilities

• Outbound Prospecting & Lead Generation: multi-channel outreach, 40 60 touches daily.
• Identify target enterprise accounts matching ICP across key verticals.
• Navigate gatekeepers and executive assistants with professional communication.

Skills

Cold outbound outreach

Lead qualification

CRM proficiency

Email outreach

Gatekeeper navigation

Education

Bachelora0egree in Business/IT/CS/Marketing

Tools

HubSpot

Salesforce

Zoho

LinkedIn Sales Navigator

Apollo.io

NeverBounce

Job description

Position Overview

Our company is seeking an ambitious, resilient, and articulate Business Development Representative (BDR) to drive top-of-funnel pipeline generation. In this role, you will be the spearhead of our \"Hunter\" outreach team, identifying key decision-makers across mid-market and enterprise accounts and introducing them to our company's solutions and services offerings.

You will not be responsible for closing deals; your primary mission is to break through gatekeepers, uncover client pain points, qualify leads, and secure discovery meetings for our Account Executives (AEs).

Core Responsibilities

1. Outbound Prospecting & Lead Generation (60%)

• Conduct targeted multi-channel cold outreach (40–60 daily touches across phone calls, personalized cold emails, and LinkedIn messaging).




• Identify target enterprise accounts matching company's Ideal Customer Profile (ICP) across key verticals.




• Locate key IT decision-makers (CIOs, CTOs, IT Directors, Heads of Infrastructure, CISOs) using prospecting engines such as LinkedIn Sales Navigator, Apollo.io, and ZoomInfo.




• Navigate gatekeepers and executive assistants using professional, authority-based communication techniques.

2. Lead Qualification & Discovery (25%)

• Conduct initial 10–15 minute qualification screenings using frameworks such as BANT or MEDDPICC.




• Uncover operational bottlenecks, such as legacy infrastructure risks, internal IT bandwidth shortages, monitoring gaps, or upcoming hardware/software refresh cycles.




• Effectively communicate company's core value proposition as a proactive Managed Services Provider (MSP) rather than a transactional reseller.

3. Pipeline Hygiene & Hand-off (15%)

• Schedule qualified discovery meetings directly on Account Executives’ calendars.




• Maintain rigorous CRM data hygiene (Zoho/Salesforce) by logging all prospect interactions, contact metadata, and pain point notes.




• Participate in daily standups and weekly prospecting scorecard reviews to analyze touch-to-conversation conversion rates.

Required Qualifications & Expertise

Education & Experience

• Bachelor’s Degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.




• 3–5 years of proven experience in B2B cold outreach, lead generation, or SDR/BDR roles (preferably within IT Services, Cloud, Managed Services, Systems Integration, or B2B SaaS).




• Verifiable Track Record of meeting or exceeding monthly/quarterly targets for qualified booked meetings.

Technical & Functional Skills

• Technical Literacy: Ability to understand enterprise IT concepts (servers, network infrastructure, IT support SLAs, cloud environments) and articulate business value without needing to be an engineer.




• Modern Sales Tech Stack: Hands-on experience with CRM systems (HubSpot, Salesforce, or Zoho) and sales engagement tools (LinkedIn Sales Navigator, Apollo.io, NeverBounce).




• Objection Handling: Demonstrated skill in overcoming common cold-calling brush‑offs (\"We already have a vendor,\" \"No budget,\" \"Send an email\").

Core Behavioral Competencies

• High Emotional Resilience: Unfazed by cold rejection; maintains high energy, discipline, and optimism.




• Active Listening & Communication: Clear, confident phone presence with the ability to ask deep, open‑ended business questions.




• Self‑Driven Accountability: Strong organizational skills to manage 14‑day outreach cadences across dozens of accounts simultaneously.