Lead Generation Specialist

VA Masters; Carcar; On-site; PHP 279,000 - 446,000; Full time

Job summary

VA Masters is seeking a confident Cold Caller & Appointment Setter in the Cebu/Carcar area to drive outbound sales for a structured cabling and low voltage services provider. The role involves prospect research, high-volume calling, lead qualification, and booking appointments for the sales team.

The ideal candidate communicates well with facilities managers and IT directors, handles rejection professionally, and keeps meticulous call records in the CRM.

Qualifications

• Proven experience in B2B outbound sales or telemarketing.
• Success in setting appointments for sales teams or closers.
• Excellent spoken English with clear, neutral phone presence.
• Confident handling of gatekeepers and objections.
• Strong research skills for sourcing business contacts.
• Maintaining lead lists and CRM records accurately.
• Reliable internet and headset for daily calling.
• Detail-oriented and independent work style.

Responsibilities

• Research and compile prospect contact information from public sources.
• Build and maintain clean lead lists with verified names, titles, phones, emails.
• Conduct high-volume outbound calls to B2B prospects in education, commercial, and institutional sectors.
• Qualify leads by decision-makers, timelines, budget authority, needs.
• Book qualified appointments and discovery meetings for the sales team.
• Log call activity and notes in the CRM; monitor bid portals for opportunities.
• Provide weekly outreach and conversion reports.

Skills

B2B cold calling

Telemarketing

Appointment setting

English communication

Lead research

CRM data entry

Multitasking

Independent work

Tools

HubSpot

Zoho

GoHighLevel

Pipedrive

Job description

Job Summary:
We're adding to our team a confident and persistent Cold Caller & Appointment Setter to drive outbound sales activity for a growing structured cabling and low voltage services provider. This role combines prospect research, high-volume outbound calling, lead qualification, and appointment setting for our sales team. The ideal candidate is comfortable speaking with facilities managers, IT directors, and procurement contacts, handles rejection well, and keeps meticulous records of every call and follow-up.

Key Responsibilities:

• Research and compile prospect contact information from school district directories, vendor networks, bid websites, and other public sources
• Build and maintain clean, accurate call lists with verified names, titles, phone numbers, and email addresses
• Conduct high-volume outbound cold calls to B2B prospects in the education, commercial, and institutional sectors
• Qualify leads by identifying decision-makers, project timelines, budget authority, and upcoming cabling or low voltage needs
• Book qualified appointments and discovery meetings for the sales team
• Manage follow-up sequences for prospects who are not yet ready, including callbacks and email touchpointsLog all call activity, outcomes, and notes accurately in the CRM or tracking system
• Monitor bid and procurement websites for new opportunities and flag relevant leads to the sales team
• Report weekly on outreach volume, connect rates, appointments booked, and conversion results
• Continuously clean and update lead lists by removing outdated contacts and correcting bad data

Mandatory Skills:

• Proven experience in B2B cold calling, telemarketing, or outbound sales
• Demonstrated success setting appointments for a sales team or closer
• Excellent spoken English with a clear, neutral, professional phone presence
• Confidence handling gatekeepers, objections, and repeated rejection without losing momentum
• Strong online research skills for sourcing and verifying business contact information
• Experience maintaining lead lists, call logs, and CRM records with a high level of accuracy
• Comfortable working with a headset and reliable internet on a consistent daily calling schedule
• Reliable, detail-oriented, and able to work independently
• Strong communication skills, both verbal and written

Preferred Skills:

• Experience calling into the education sector, school districts, or public institutions
• Familiarity with construction, telecom, IT infrastructure, structured cabling, or low voltage services
• Experience navigating government or district bid and procurement portals
• Working knowledge of CRM platforms such as HubSpot, Zoho, GoHighLevel, or Pipedrive
• Experience with dialer software or VoIP calling systems
• Ability to draft simple follow-up emails and outreach scripts
• Ability to manage multiple lead campaigns simultaneously

Why Join Us:
This is a great opportunity to join a growing team where your outreach directly fuels the sales pipeline and your results are clearly visible. You'll have genuine ownership over your lead lists and calling strategy, backed by the support of an experienced sales team. If you enjoy the challenge of opening doors and turning cold conversations into booked meetings, this role is a strong fit.