Lead Generation and Digital Services Specialist

Versa Innovations Corp; Quezon City; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

The successful candidate will oversee digital campaigns, manage the company's online presence, coordinate marketing activities, and identify opportunities to generate qualified leads for our Sales and Telesales teams, while supervising the Event Coordinator and contributing to the Marketing Department Playbook.

Qualifications

• Bachelor's degree in Marketing Management, Business Administration, or a related field.
• 1–3 years of experience in digital marketing, social media management, lead generation, or a related role.
• Practical knowledge of digital marketing strategies, social media platforms, and online advertising.
• Experience in campaign management, market research, and marketing analytics.
• Knowledge of lead generation processes and sales coordination.
• Familiarity with ERP systems, preferably Odoo, is an advantage.
• Proficient in Microsoft Office applications.
• Strong written and verbal communication skills.
• Excellent organizational, analytical, and problem-solving abilities.
• Ability to manage multiple priorities and work in a fast-paced environment.
• Demonstrates initiative, accountability, and leadership potential.

Responsibilities

• Plan, develop, and execute digital marketing campaigns and promotional activities.
• Manage and maintain the company's digital presence, including websites, social media platforms, and search engine listings.
• Ensure brand consistency across digital and traditional marketing channels.
• Coordinate with content creators and Sales teams to ensure aligned marketing communications.
• Monitor campaign performance and recommend improvements based on engagement and lead generation results.
• Manage social media advertising activities and coordinate related expenses.
• Develop strategies to attract and generate qualified sales leads through digital channels and marketing events.
• Ensure proper profiling, collection, and organization of prospect information.
• Maintain and update prospect and customer information in Odoo.
• Coordinate with Sales and Telesales teams for the timely endorsement and follow-through of qualified leads.
• Monitor lead generation performance and identify opportunities to improve conversion.
• Monitor competitors' marketing activities and industry developments.
• Conduct market research to identify customer needs, market trends, and potential business opportunities.
• Prepare regular marketing performance reports and campaign analytics.
• Track relevant marketing metrics, including reach, engagement, and qualified leads generated.
• Maintain organized records of campaign results and marketing performance.
• Supervise and monitor the performance of the Event Coordinator.
• Oversee event-related marketing activities, including prospect profiling and lead collection.
• Help manage the marketing department's budget.
• Recommend new digital platforms, tools, and technologies to improve marketing efficiency.
• Contribute to the development and continuous improvement of the Marketing Department Playbook.

Skills

Digital marketing

Lead generation

Campaign management

Marketing analytics

Communication

Project management

Education

Bachelor's degree in Marketing Management or Business Administration

Tools

Odoo ERP

MS Office

Job description

About the Role

We are looking for a results-driven Lead Generation and Digital Services Lead to strengthen our marketing initiatives and drive business growth through digital marketing, market research, and lead generation.

The successful candidate will oversee digital campaigns, manage the company's online presence, coordinate marketing activities, and identify opportunities to generate qualified leads for our Sales and Telesales teams.

This role also involves supervising the Event Coordinator and ensuring that marketing initiatives translate into measurable business results.

Digital Marketing and Campaign Management

• Plan, develop, and execute digital marketing campaigns and promotional activities.

• Manage and maintain the company's digital presence, including websites, social media platforms, and search engine listings.

• Ensure brand consistency across digital and traditional marketing channels.

• Coordinate with content creators and Sales teams to ensure aligned marketing communications.

• Monitor campaign performance and recommend improvements based on engagement and lead generation results.

• Manage social media advertising activities and coordinate related expenses.

Lead Generation and Sales Support

• Develop strategies to attract and generate qualified sales leads through digital channels and marketing events.

• Ensure proper profiling, collection, and organization of prospect information.

• Maintain and update prospect and customer information in Odoo.

• Coordinate with Sales and Telesales teams for the timely endorsement and follow-through of qualified leads.

• Monitor lead generation performance and identify opportunities to improve conversion.

Market Research and Analytics

• Monitor competitors' marketing activities and industry developments.

• Conduct market research to identify customer needs, market trends, and potential business opportunities.

• Prepare regular marketing performance reports and campaign analytics.

• Track relevant marketing metrics, including reach, engagement, and qualified leads generated.

• Maintain organized records of campaign results and marketing performance.

Event and Team Management

• Supervise and monitor the performance of the Event Coordinator.

• Oversee event-related marketing activities, including prospect profiling and lead collection.

• Help manage the marketing department's budget.

• Recommend new digital platforms, tools, and technologies to improve marketing efficiency.

• Contribute to the development and continuous improvement of the Marketing Department Playbook.

Qualifications

• Bachelor's degree in Marketing Management, Business Administration, or a related field.

• At least 1-3 years of experience in digital marketing, social media management, lead generation, or a related role.

• Practical knowledge of digital marketing strategies, social media platforms, and online advertising.

• Experience in campaign management, market research, and marketing analytics.

• Knowledge of lead generation processes and sales coordination.

• Familiarity with ERP systems, preferably Odoo, is an advantage.

• Proficient in Microsoft Office applications.

• Strong written and verbal communication skills.

• Excellent organizational, analytical, and problem-solving abilities.

• Ability to manage multiple priorities and work in a fast-paced environment.

• Demonstrates initiative, accountability, and leadership potential.