Lead Generation and CRM Virtual Assistant

VA Masters; Tandag; On-site; PHP 391,000 - 614,000; Full time

Job summary

VA Masters is seeking a proactive Lead Generation and Email Outreach Specialist in the Philippines to drive outbound prospecting and manage marketing emails. You will build lists, manage sequences, and handle inbound leads while maintaining pipeline hygiene across CRMs.

The ideal candidate has hands-on Apollo.io experience, strong B2B outreach skills, and a proven ability to optimize campaigns for open, reply, and conversion rates.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that drives engagement.
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates.
• Reliable, detail-oriented, and able to work independently with minimal supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Build targeted prospect lists using Apollo.io based on defined ideal client profiles.
• Set up and manage outbound email sequences and cold outreach campaigns in Apollo.io.
• Create, schedule, and execute marketing email outreach campaigns.
• Monitor campaign performance metrics and optimize sequences for improved open rates, reply rates, and conversions.
• Manage inbound lead flow, ensuring timely follow-up and proper routing.
• Maintain lead records, contact data accuracy, and overall pipeline hygiene across CRM systems.
• Generate regular reports on campaign performance, lead volume, and pipeline activity.
• Research and identify new prospecting channels and audience segments.
• Collaborate directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and build standard operating procedures as workflows are established.

Skills

Apollo.io list building

B2B lead generation

CRM pipeline management

Email deliverability & warm-up

Outreach copywriting

Campaign KPI tracking

Independent work

Proactive communication

Tools

Apollo.io

Keap (Infusionsoft)

HubSpot CRM

Salesforce

Job description

Job Summary:

We’re on the lookout for a proactive and resourceful Lead Generation and Email Outreach Specialist to drive our outbound prospecting efforts and manage marketing email campaigns. This role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. The ideal candidate is a self-starter with strong technical aptitude who thrives in a fast‑paced environment and can take ownership of processes from the ground up.

Key Responsibilities:

• Build targeted prospect lists using Apollo.io based on defined ideal client profiles

• Set up and manage outbound email sequences and cold outreach campaigns in Apollo.io

• Create, schedule, and execute marketing email outreach campaigns

• Monitor campaign performance metrics and optimize sequences for improved open rates, reply rates, and conversions

• Manage inbound lead flow, ensuring timely follow‑up and proper routing

• Maintain lead records, contact data accuracy, and overall pipeline hygiene across CRM systems

• Generate regular reports on campaign performance, lead volume, and pipeline activity

• Research and identify new prospecting channels and audience segments

• Collaborate directly with the founder to refine messaging, targeting criteria, and outreach strategy

• Document processes and build standard operating procedures as workflows are established

Mandatory Skills:

• Hands‑on experience with Apollo.io for list building, sequencing, and outbound campaign management

• Proven experience in B2B lead generation and cold email outreach

• Proficiency with CRM platforms for lead tracking and pipeline management

• Strong understanding of email deliverability best practices, including domain warm‑up, spam avoidance, and inbox placement

• Ability to write clear, compelling outreach copy that drives engagement

• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates

• Reliable, detail‑oriented, and able to work independently with minimal supervision

• Strong communication skills and a proactive approach to problem‑solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms

• Background in or familiarity with the finance, accounting, or professional services industry

• Experience building outreach processes and SOPs from scratch in an early‑stage business

• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization

• Familiarity with tools for email verification and list cleaning

• Ability to manage multiple campaigns simultaneously while maintaining data quality

Why Join Us:

This is an opportunity to play a foundational role in a growing finance and accounting firm, shaping the outreach function from the ground up. You will work directly with the founder, giving you visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the direct results of your work, this role offers both autonomy and purpose.