KOL Specialist

Cyberstar Technologies Inc.; Cebu City; On-site; PHP 420,000 - 680,000; Full time

Benefits offered by this job

Performance Bonus

Health & Wellness

Company Equipment

Professional Development

Leaves: Bereavement/Vacation

Job summary

OKBet is seeking an experienced KOL Specialist to identify and manage influencers, streamers, and content creators aligned with our brand. You will drive brand awareness and user growth through strategic collaborations across digital platforms.

Ideally 2–3 years in influencer marketing within iGaming, entertainment, or tech, with strong communication and campaign analytics to optimize ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2–3 years experience in influencer marketing, digital marketing, or community management.
• Proven track record managing influencer/KOL campaigns from strategy to execution.

Responsibilities

• Identify, engage, and manage relationships with influencers and content creators.
• Drive brand awareness, user acquisition, and community engagement through KOLs.

Skills

influencer platforms

communication skills

negotiation skills

ROI analysis

creative thinking

social media metrics

multi-project management

Education

Bachelor's degree in Marketing

Bachelor's in Communications

Bachelor's in Public Relations

Tools

GRIN

Upfluence

Job description

On-site - Cebu 1-3 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Insurance Health & Wellness

Company Equipment

Professional Development

Job Training, Professional Development

Bereavement Leave, Birthday Leave, Maternity & Paternity Leave, Parental Leave, Sick Leave, Solo Parent Leave, Special Leave for Women, Unpaid Extended Leave, Vacation Leave

JOB QUALIFICATIONS:

• -Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• -Minimum of 2–3 years experience in influencer marketing, digital marketing, or community management—preferably within the iGaming, entertainment, or tech industry.
• -Proven track record of successfully managing influencer or KOL campaigns from strategy to execution.

Skills and Competencies:

• -Strong knowledge of influencer/KOL platforms (YouTube, Facebook, TikTok, Instagram, Twitch, etc.).
• -Excellent communication and negotiation skills to build and maintain relationships with KOLs and agencies.
• -Analytical mindset with the ability to track campaign performance and optimize for ROI.
• -Creative thinking with a deep understanding of digital trends and audience behavior.
• -Familiarity with social media metrics, content engagement KPIs, and influencer campaign tracking tools.
• -Ability to manage multiple projects and campaigns in a fast-paced environment.

Preferred Qualifcations:

• -Experience in the iGaming, sports betting, or esports industry is a strong advantage.
• -Network of influencers or streamers relevant to the online gaming or betting audience.
• -Proficiency in project management tools and influencer marketing platforms (e.g., GRIN, Upfluence, or similar).

Other Requirements:

• -Willingness to work flexible hours to align with campaign timelines or influencer schedules.
• -Ability to work independently and collaboratively across teams (Marketing, Product, Compliance, etc.).
• -Strong ethical standards and understanding of compliance requirements in advertising and promotions within the iGaming industry."

JOB RESPONSIBILITIES:

The KOL (Key Opinion Leader) Specialist at OKBet is responsible for identifying, engaging, and managing relationships with influencers, streamers, and content creators who align with the brand's values and marketing goals. The role aims to drive brand awareness, user acquisition, and community engagement through strategic collaborations with KOLs across digital platforms. By leveraging influencer marketing, the KOL Specialist supports OKBet’s growth in the competitive iGaming industry and ensures effective content amplification and audience reach in key target markets.

Job summary

Min. of 2–3 years exp. in influencer marketing, digital marketing, community management preferably within the iGaming, entertainment, or tech industry