Junior Ads Specialist

my dream media; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

my dream media is seeking a results-driven TikTok Ads Specialist in Manila to drive paid campaigns across TikTok Shop, Meta, Google and more. You will optimize budgets, audiences, creatives and campaign structures to maximize ROAS and revenue for multiple brands.

You should have a strong analytical mindset, proficiency with Excel/Sheets, and the ability to translate data into actionable insights and recommendations. Collaboration with marketing and creative teams will be key to sustained growth.

Qualifications

• Experience with TikTok Ads or TikTok Shop advertising and performance marketing.
• Strong analytical skills and ability to translate data into business insights.
• Proficient in spreadsheet tools (Excel/Sheets) for reporting and optimization.

Responsibilities

• Plan and execute paid campaigns across TikTok, Meta, Google and other platforms.
• Optimize budgets, bids, audiences, creatives, products, and campaign structures.
• Analyze ROAS, ROI, CPA/CAC, CTR, CVR, CPM, CPC and other metrics.
• Turn campaign data into actionable recommendations for GMV and revenue growth.

Skills

TikTok Ads

Performance marketing

Analytical thinking

Excel/Sheets

Budget management

Data storytelling

Tools

Excel

Google Sheets

Lark Sheets

Job description

Company Description

My Dream Media (MDM) is an end-to-end e-commerce and brand growth partner that helps businesses build, scale, and strengthen their presence in the digital marketplace. Since 2021, MDM has grown from a fulfillment and order-processing provider into a comprehensive solution offering e-commerce operations, TikTok content and livestreaming, brand services, and full-chain growth strategies. The company now supports brands across FMCG, mother & baby/health, fashion, and other key industries, combining operations, content creation, creator collaboration, digital marketing, and advertising. MDM focuses on helping brands grow smarter, reach the right customers, and build sustainable success across the digital commerce ecosystem. Candidates joining MDM can expect to work in a dynamic environment that values innovation, data-driven decision-making, and long-term growth for its partners.

Key responsibilities

• Manage TikTok Shop Ads, GMV Max, LIVE, Video & Product campaigns
• Plan and execute paid campaigns across TikTok, Meta, Google, and other platforms
• Optimize budgets, bids, audiences, creatives, products, and campaign structures
• Analyze ROAS, ROI, CPA/CAC, CTR, CVR, CPM, CPC, and other performance metrics
• Identify winning products, audiences, creatives, creators, and campaign strategies
• Conduct A/B testing across creatives, audiences, bidding, products, and campaign structures
• Monitor advertising budgets and campaign pacing
• Prepare daily, weekly, and monthly performance reports
• Turn campaign data into actionable recommendations for GMV, revenue, and customer acquisition growth
• Collaborate with KAM, CAM, Creative, Content, LIVE, MCN, and Brand teams

About you

• Strong interest or experience in TikTok Ads / TikTok Shop advertising
• Understanding of performance marketing and e-commerce advertising
• Knowledge of key advertising metrics such as ROAS, ROI, CPA/CAC, CTR, CVR, CPM, and CPC
• Strong analytical and problem-solving skills
• Proficiency in Excel, Google Sheets, or Lark Sheets
• Ability to work with data, reports, and advertising budgets
• Ability to translate data into clear business insights and recommendations
• Willingness to learn and manage campaigns across multiple brands