Hybrid Marketing, Strategy & Analytics Lead

East West Banking Corporation

Philippines

Hybrid

PHP 900,000 - 1,300,000

Full time

14 days+

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Job summary

East West Banking Corporation is seeking a Marketing, Strategy and Analytics Officer in Taguig. Hybrid work arrangement with responsibilities to provide data-driven insights, strategic recommendations, and analytics solutions to optimize consumer lending workflows and decision strategies.

The role involves generating MIS reports, identifying business opportunities, and driving improvements to profitability and portfolio performance while supporting strategic planning and customer-centric

Qualifications

Bachelor's degree required or equivalent; three years' experience in marketing/strategy/analytics is advantageous.
Strong analytical mindset with MIS/reporting capabilities.
Proficiency in Databricks, SQL, and Python for data extraction, processing, analysis and dashboard development.

Responsibilities

Analyze customer, portfolio, market, and industry trends to generate insights for strategic planning and growth.
Monitor initiatives and program performance; recommend strategies to improve revenue and engagement.
Prepare and maintain KPI dashboards, MIS reports, and performance scorecards for data-driven decisions.
Develop segmentation strategies to influence behavior and optimize profitability and risk.
Collaborate with cross-functional teams to enhance policies, processes, and systems while ensuring regulatory compliance.