Marketing, Strategy and Analytics Officer

East West Banking Corporation; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

East West Banking Corporation is seeking a Marketing, Strategy and Analytics Officer in Taguig. Hybrid work arrangement with responsibilities to provide data-driven insights, strategic recommendations, and analytics solutions to optimize consumer lending workflows and decision strategies.

The role involves generating MIS reports, identifying business opportunities, and driving improvements to profitability and portfolio performance while supporting strategic planning and customer-centric

Qualifications

• Bachelor's degree required or equivalent; three years' experience in marketing/strategy/analytics is advantageous.
• Strong analytical mindset with MIS/reporting capabilities.
• Proficiency in Databricks, SQL, and Python for data extraction, processing, analysis and dashboard development.

Responsibilities

• Analyze customer, portfolio, market, and industry trends to generate insights for strategic planning and growth.
• Monitor initiatives and program performance; recommend strategies to improve revenue and engagement.
• Prepare and maintain KPI dashboards, MIS reports, and performance scorecards for data-driven decisions.
• Develop segmentation strategies to influence behavior and optimize profitability and risk.
• Collaborate with cross-functional teams to enhance policies, processes, and systems while ensuring regulatory compliance.

Skills

Databricks

SQL

Python

Education

Bachelor's degree

Tools

Databricks

SQL

Python

Job description

About The Job

Location: Taguig

Corporate Title: Assistant Manager to Senior Manager

Work Arrangement: Hybrid

Our Consumer Lending team is looking for experienced professionals to join us in Taguig with the role of Marketing, Strategy and Analytics Officer.

In this role, you will provide data-driven insights, strategic recommendations, and analytics-based solutions to support the development, enhancement, and optimization of consumer lending workflows and decision strategies. You will generate meaningful MIS reports, identify business opportunities, and drive continuous improvements that contribute to profitability, portfolio performance, and overall business objectives.

Your dream. Our focus.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What The Role Will Entail

• Analyze customer, portfolio, market, and industry trends to generate insights that support strategic planning, business growth, and portfolio profitability.
• Monitor business initiatives and program performance, recommending strategies to improve revenue, billings, customer engagement, and overall business results.
• Prepare and maintain KPI dashboards, MIS reports, performance scorecards, and other management tools to support data-driven decision-making.
• Develop portfolio and customer segmentation strategies that encourage desired customer behavior, increase interest income, and maintain acceptable risk and delinquency levels.
• Collaborate with cross-functional teams to support policy, process, and system enhancements, evaluate partnership opportunities, and ensure compliance with bank policies and regulatory requirements.
• Safeguard the financial performance of the Mortgage Business by supporting initiatives that achieve profitability targets while balancing growth and risk objectives.
• Promote a customer-first culture while contributing to employee engagement, talent development, and continuous business improvement.

What We're Looking For

• Holder of a Bachelor's degree; fresh graduates with a Statistics, Mathematics, or related degree are encouraged to apply.
• At least three years of experience in marketing, strategy, analytics, or a related field is an advantage.
• Working knowledge of Databricks, SQL, and Python for data extraction, processing, analysis, reporting, and dashboard development.
• Strong analytical, MIS, and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Good understanding of banking practices, policies, regulatory requirements, and emerging technology trends, including basic IT concepts.
• Excellent written and verbal communication skills, with a keen attention to detail, customer‑centric mindset, integrity, and a results‑oriented approach.

What You Can Expect From Joining Our Team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance‑based incentives and recognition programs to reward high‑performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth