Hybrid Marketing Operations Specialist: Email & Klaviyo

MicroSourcing International; Pasay; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Dependent coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Hybrid work arrangement

Job summary

MicroSourcing is seeking a Marketing Operations Specialist (Email Marketing) to build and optimize Klaviyo flows and campaigns for multiple Shopify brands. This hybrid, day-shift role is based at MoA, Pasay City, Philippines, with US/Australia/UK audience reach.

You will design mobile-first emails, manage calendars, run A/B tests, monitor metrics, and ensure deliverability and Shopify–Klaviyo integrations, while adapting content for international audiences.

Qualifications

• 3+ years hands-on Klaviyo experience building flows and campaigns for Shopify brands.
• Strong knowledge of conditional splits, flow filters, dynamic content, catalogue blocks, and custom properties.
• Excellent written English and ability to adapt content for AU/UK/US audiences.
• Experience with HTML and CSS for email and Klaviyo SMS."] ,
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Responsibilities

• Build and manage Klaviyo flows and campaigns for multiple Shopify brands, including flow architecture, logic, segmentation, suppression, sunset rules, and consent handling.
• Plan and manage email campaign calendars, including major promotional and sale periods.
• Design and build mobile-first, accessible, and dark-mode-safe emails using reusable modules while following brand guidelines.
• Develop and optimize audience segments, dynamic content, conditional splits, flow filters, catalogue blocks, and custom properties.
• Conduct A/B tests, holdout tests, and incrementality testing to measure campaign and flow effectiveness.
• Monitor performance metrics and maintain monthly scorecards, identifying performance changes and recommending improvements.
• Manage email deliverability, including sender authentication, branded sending domains, list hygiene, complaint management, and one-click unsubscribe requirements.
• Manage Shopify–Klaviyo integrations, including store synchronization, product catalogue feeds, custom properties, review platforms, and SMS integrations.
• Build reusable templates, modules, and campaign structures to improve efficiency and increase output across multiple brands.
• Ensure links, codes, audiences, regions, and campaign settings are accurate before every send.
• Communicate issues proactively, recommend solutions, and take ownership of campaign performance and results.
• Adapt email copy and campaigns for Australian, UK, and US audiences.

Skills

Klaviyo experience

Shopify

Email design

Data analysis

English communication

SMS marketing

Tools

Shopify

HTML/CSS for email

Canva

Klaviyo

Job description

MicroSourcing is seeking a Marketing Operations Specialist (Email Marketing) to build and optimize Klaviyo flows and campaigns for multiple Shopify brands. This hybrid, day-shift role is based at MoA, Pasay City, Philippines, with US/Australia/UK audience reach.

You will design mobile-first emails, manage calendars, run A/B tests, monitor metrics, and ensure deliverability and Shopify–Klaviyo integrations, while adapting content for international audiences.