Marketing Operations Specialist (Email Marketing) | Hybrid, Day shift

MicroSourcing International; Pasay; Ibrido; PHP 670.000 - 1.116.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare on day one

Performance bonuses

Flexible work arrangements

Career growth opportunities

Descrizione del lavoro

MicroSourcing is seeking a Marketing Operations Specialist (Email Marketing) to build and optimize Klaviyo flows and campaigns across multiple Shopify brands. You will plan calendars for major promotions, design mobile-first emails, and develop audiences with dynamic content and catalog blocks.

You will analyze performance, run A/B tests, and maintain scorecards, while ensuring deliverability, brand compliance, and cross-region customization for AU, UK, and US markets.

Competenze

• 3+ years of hands-on Klaviyo experience building flows and campaigns for Shopify brands.
• Strong knowledge of conditional splits, flow filters, dynamic content, catalogue blocks, custom properties, segmentation, and flow logic.
• Strong email design skills using Canva and hands-on email building in Klaviyo.
• Experience managing multiple Shopify stores or brands simultaneously.
• Strong analytical skills with the ability to explain campaign/flow performance and recommend improvements.
• Excellent written English with the ability to adapt content for AU/UK/US audiences.
• Experience with HTML and CSS for email.
• Experience with Klaviyo SMS/text messaging.
• Experience with holdout or incrementality testing.
• Experience working with brands serving customers in AU, UK, or US.

Mansioni

• Build and manage Klaviyo flows and campaigns for multiple Shopify brands, including flow architecture and automation.
• Plan and manage email campaign calendars for promotions and sales periods.
• Design mobile-first, accessible emails using reusable modules and brand guidelines.
• Develop audience segments, dynamic content, conditional splits, and catalog blocks.
• Conduct A/B tests, holdout tests, and incrementality testing to measure effectiveness.
• Monitor performance metrics and maintain monthly scorecards with insights for improvements.
• Manage deliverability, sender authentication, branded sending domains, list hygiene, and unsubscribe compliance.
• Integrate Klaviyo with Shopify, product catalogs, reviews platforms, and other tools.
• Build scalable templates and campaign structures to enhance efficiency across brands.
• Ensure accuracy of links, codes, audiences, regions, and settings before sends.
• Communicate issues and propose solutions, owning campaign performance.
• Adapt email copy and campaigns for Australian, UK, and US audiences.

Conoscenze

Klaviyo

Shopify

Email design

HTML/CSS for email

Analytics

English copy

SMS marketing

Holdout testing

Incrementality testing

Strumenti

Klaviyo

Shopify

Canva

Notion

HTML

CSS

Descrizione del lavoro

Discover your 100% YOU with MicroSourcing!

Position:

Marketing Operations Specialist (Email Marketing)

Location:

MoA, Two E-com Complex, Pasay City

Work setup & shift:

Hybrid, Day shift

Why join MicroSourcing?

You’ll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

• Build and manage Klaviyo flows and campaigns for multiple Shopify brands, including flow architecture, logic, segmentation, suppression, sunset rules, and consent handling.
• Plan and manage email campaign calendars, including major promotional and sale periods.
• Design and build mobile-first, accessible, and dark-mode-safe emails using reusable modules while following brand guidelines.
• Develop and optimize audience segments, dynamic content, conditional splits, flow filters, catalogue blocks, and custom properties.
• Conduct A/B tests, holdout tests, and incrementality testing to measure campaign and flow effectiveness.
• Monitor performance metrics and maintain monthly scorecards, identifying performance changes and recommending improvements.
• Manage email deliverability, including sender authentication, branded sending domains, list hygiene, complaint management, and one-click unsubscribe requirements.
• Manage Shopify-Klaviyo integrations, including store synchronization, product catalogue feeds, custom properties, review platforms, and SMS integrations.
• Build reusable templates, modules, and campaign structures to improve efficiency and increase output across multiple brands.
• Ensure links, codes, audiences, regions, and campaign settings are accurate before every send.
• Communicate issues proactively, recommend solutions, and take ownership of campaign performance and results.
• Adapt email copy and campaigns for Australian, UK, and US audiences.

What You Need

Non-negotiables

• 3+ years of hands‑on Klaviyo experience, building both flows and campaigns for Shopify brands.
• Strong knowledge of conditional splits, flow filters, dynamic content, catalogue blocks, custom properties, segmentation, and flow logic.
• Strong email design skills using Canva and hands‑on email building in Klaviyo.
• Experience managing multiple Shopify stores or brands simultaneously.
• Strong analytical skills with the ability to explain campaign/flow performance and recommend improvements.
• Excellent written English with the ability to adapt content for Australian, UK, and US audiences.
• Experience with HTML and CSS for email.
• Experience with Klaviyo SMS/text messaging.
• Experience with holdout or incrementality testing.
• Experience working with brands serving customers in Australia, the United Kingdom, or the United States.

Preferred Skills/expertise

• Klaviyo certification.
• Portfolio demonstrating at least 3 flows with before‑and‑after results and 10 campaign emails.
• Experience with email deliverability, sender authentication, branded sending domains, list hygiene, and compliance requirements.
• Experience integrating Klaviyo with Shopify, product catalogues, review platforms, and other marketing tools.
• Proficiency with Shopify, Canva, and Notion.
• Strong understanding of email accessibility and dark‑mode optimization.
• Ability to manage high‑volume campaign production while maintaining a high level of accuracy.
• Strong ownership, proactive communication, and continuous improvement mindset.

Success in This Role

You will be expected to maintain a high level of accuracy across every campaign, move briefs to scheduled campaigns efficiently, explain performance through data, proactively identify and resolve gaps, and build scalable templates and processes that increase output without compromising quality.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

For more information, visit MicroSourcing.

Terms & conditions apply