HubSpot Marketing Automation Specialist

MicroSourcing International; Manila; Hybride; PHP 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Healthcare on day one

Group life insurance

Performance bonuses

Flexible work

Résumé du poste

MicroSourcing, a leading Philippines-based outsourcing company, is seeking a Marketing Automation Executive to design and optimize automated customer journeys in HubSpot across the full lifecycle. You will configure triggers, build audience segments, and maintain scoring and routing rules to support Sales.

Ideal candidates have hands-on HubSpot experience, strong segmentation skills, and a solid grasp of lifecycle marketing.

Qualifications

• Hands-on experience building and managing automated marketing journeys in HubSpot.
• Experience with behavioral triggers, workflow automation, segmentation, and lifecycle marketing.
• Experience maintaining lead scoring models and automated lead routing processes.
• Strong understanding of customer lifecycle stages, conversion funnels, and marketing automation principles.
• Experience analyzing journey performance using conversion, engagement, and revenue metrics.

Responsabilités

• Design and build automated, multi-branch customer journeys in HubSpot across the full lifecycle.
• Configure behavioral triggers using data signals such as pages and topics viewed, access-denied hits, engagement decay, score movement, trial stage, and checkout drop-off.
• Build and maintain self-updating audience segments based on lifecycle stage, value tier, ICP fit, behavior, and engagement.
• Maintain lead scoring models and automated routing rules that pass qualified leads to Sales with context like source, score, and pages viewed.
• Set up and execute automated journey and lifecycle tests against control groups to measure impact.
• Analyze end-to-end journeys to identify drop-off points and opportunities for automation across Marketing, Sales, and Customer Success.
• Report on journey and lifecycle performance, including conversion by stage and revenue attributed.
• Collaborate with Sales and Customer Success to ensure automated journeys support engagement and conversion.

Connaissances

HubSpot automation

Behavioral triggers

Lead scoring

Segmentation

A/B testing

Outils

HubSpot CRM

Description du poste

MicroSourcing, a leading Philippines-based outsourcing company, is seeking a Marketing Automation Executive to design and optimize automated customer journeys in HubSpot across the full lifecycle. You will configure triggers, build audience segments, and maintain scoring and routing rules to support Sales.

Ideal candidates have hands-on HubSpot experience, strong segmentation skills, and a solid grasp of lifecycle marketing.